New Years and the months that follow are prime selling season for the health, wellness, and fitness industries.
Business owners in the space should start preparing now to capitalize on this annual trend. In our next workshop, we'll help you do exactly that!
Join us for a workshop all about leveraging digital marketing to help you ride the new years wellness wave.
Attendees can expect to learn:
Date: Wednesday, December 4th
Time: 3:00PM to 5:00PM
Location: WeWork, 600 B Street, San Diego, CA, 92101
Tickets: $12.50
Schedule: (subject to minor changes)
3PM: Registration
3:30 - 4:30PM: Presentation
4:30 - 5PM: Wrap up & Networking
Dominic Boull't has been in the small business marketing space since 2004. He was a small business owner from 2005 to 2013, managing street teams and Guerrilla marketing campaigns on behalf of local businesses to get the word out. His current background in Digital Marketing began in 2013 when he joined RevLocal. In this capacity, he has helped grow RevLocal from 1 person on the West Coast to over 25 and in doing so, has helped thousands of small businesses improve their online presence and grow their customer base.
Dominic is passionate about bringing value to others and educating them on the evolving nature of Digital Marketing.
RevLocal was founded in 2011 with a fundamental mission to fight for small businesses online. Our core values of BE REAL, GO BEYOND and HELP SOMEONE are echoed throughout the organization. RevLocal differentiates itself by bringing a personalized approach to the digital space and providing small businesses a partner that works to build trust.
UNIVERSITY OF SAN DIEGO: The University of San Diego's Professional and Continuing Education, PCE, provides individuals with knowledge, skills, and information needed to expand professional development and sustain a competitive edge. PCE's marketing courses are designed by experienced subject matter experts and intended to help students develop the necessary marketing skills to successfully drive revenue, sustain and grow an organization, from assessing marketing opportunities and developing marketing strategies to increase online presence.
THE AGENCY GUY, INC: The Agency Guy, Inc helps brands navigate an over-crowded, over-promised marketing agency landscape by offering unbiased consulting services and complimentary agency match-making. We help brands source proven partners. Hire the Agency You Love - Love the Agency You Hire.
SEMRUSH: SEMrush is a competitive research and business intelligence software that provides data and analysis on paid and organic search, social media and link-building activities worldwide. On top of a powerful competitive analysis toolkit, SEMrush offers necessary features to help companies optimize their own online presence such as site audit, SEO ideas, content marketing, social media, and brand monitoring tools.
There is so much more to a proper brand than just a logo and a tagline.
Crafting the messaging for your brand is vital in developing an emotional connection with prospects and standing out in a crowded marketplace.
In our next workshop, established brand guru Adam Wagner from Raindrop Marketing and Brand Pop will reveal the big agency formula he’s used for years to develop authentic brand messaging for brands both large and small.
If you have ever wondered what messaging you should use on your website, what direction to give a freelance designer or how to choose the right images for your marketing materials, then this workshop is for you!
This workshop is a good fit for small business owners, entrepreneurs, in-house marketers, professional services providers and anyone looking for pro-tips and directions for how to crafting persuasive messaging for their business.
Adam Wagner
Raindrop – Owner, Chief Strategy Officer, BrandPop – Co-Founder
Adam Wagner is a brand marketer and entrepreneur that has helped build Raindrop and Brand Pop. Raindrop is an Emmy-award winning, multi-million dollar brand agency based in San Diego and Brand Pop is an online workshop to help small business owners and start-ups create messaging for their business that sells.
Date: Wednesday, September 25th, 2019
Time: 3:30 PM to 5:30 PM
Location: WeWork, 600 B Street, San Diego, CA, 92101
Tickets: $10.50
Schedule: (subject to minor changes)
3:30 – 4:00 Registration
4:00 – 5:00 Presentation
5:00 – 5:30 Q&A
UNIVERSITY OF SAN DIEGO: The University of San Diego’s Professional and Continuing Education, PCE, provides individuals with knowledge, skills, and information needed to expand professional development and sustain a competitive edge. PCE’s marketing courses are designed by experienced subject matter experts and intended to help students develop the necessary marketing skills to successfully drive revenue, sustain and grow an organization, from assessing marketing opportunities and developing marketing strategies to increase online presence.
THE AGENCY GUY, INC: The Agency Guy, Inc helps brands navigate an over-crowded, over-promised marketing agency landscape by offering unbiased consulting services and complimentary agency match-making. We help brands source proven partners. Hire the Agency You Love – Love the Agency You Hire.
BRAND POP: Brand Pop is an online self-guided branding and messaging workshop for small businesses and entrepreneurs doing under $2M ARR. This product is launched by the founders of Raindrop an Emmy Award winning branding agency based in San Diego.
SEMRUSH: SEMrush is a competitive research and business intelligence software that provides data and analysis on paid and organic search, social media and link-building activities worldwide. On top of a powerful competitive analysis toolkit, SEMrush offers necessary features to help companies optimize their own online presence such as site audit, SEO ideas, content marketing, social media, and brand monitoring tools.
About our Workshop:
Whether you have one location or many across the country, local SEO is an opportunity for your business. This hands-on workshop will detail the most impactful local SEO strategies in 2019 and provide actionable recommendations. Attendees will then have the opportunity to work through action items with guidance from the presenter.
Who should attend?
If your business serves customers at a brick and mortar location OR if you help customers through on-site services or deliveries, this event is for you! Both single-location businesses and multi-location businesses will leave with actionable tips and a better presence in local search results.
What to Bring:
Laptops and/or pen and paper required! Get ready to roll up your sleeves
Presenter:
Alanna Hawley, SEO Specialist at Atypical Digital.
About Alanna:
Alanna has been an SEO practitioner for over 7 years, In the past couple years, her focus areas have been in Local SEO, Content Marketing, and eCommerce SEO. She specifically enjoys working in these areas because they consistently drive great results. She currently works with national, multi-location brands as well as small to medium businesses across many different industries.
Richard Branson says, “A good PR story is infinitely more effective than a front page ad.” And who wants to argue with Richard Branson?
When it comes to marketing and branding, few things are as effective and powerful as a good PR story.
Most business owners know they could benefit from publicity and media coverage, but the reality is, most people are still going about it in the wrong way. And doing it the wrong way, could be a PR disaster for your brand.
Learn the 3 reasons why PR is absolutely critical to your brand, and the 5 secrets to winning earned media coverage.
Seasons greetings SoCal. It's that time of year again.
The sun is setting early. The air is getting chilly. And marketers everywhere are getting thirsty... thirsty for new connections, that is!
It's our 4th annual holiday party and this year we'll be rocking around the decision tree at Power Digital Marketing in Old Town SD.
So iron out that ugly sweater, fire up that holiday playlist (you know you want to) and join us for local holiday tradition that gets better every year.
Register Now and Help Transform the Life of a Homeless Youth....
SoCal Marketing Club is excited to announce its partnership with Doors of Change, a local non-profit that offers hope and resources to the homeless youth in San Diego County.
***100% of profits made through ticket sales for Jingle Bell Rock Out will be donated to support Doors of Change.***
Learn More about Doors of Change here
---- The Details ----
Party Time: 6:00 - 9:00 PM
Venue: Power Digital Marketing, 2251 San Diego Avenue a250, 92110
Tickets:
Standard Admission $25.00
At the Door $30
Entertainment: Live DJ
Grub: Definitely. There will be plenty of party foods and snacks available. Come hungry!
Spirits: No doubt! There will be beer, wine and holiday cheer aplenty. We’ve got you covered!
---- Our Sponsors ----
About Power Digital: At Power Digital, we hit the "sweet spot" - incorporating the best aspects of both large and boutique agencies to create a truly ROI-focused offering for our clients. We build marketing teams around brands to ensure that each marketing campaign we execute has an all-star team made up of veterans and disciplined experts. Power Digital is an interactive marketing agency whose goal is to become an extension of your internal marketing team to ensure a truly collaborative team effort. We offer Web Development, SEO, Content Marketing, PR Outreach, Influencer Marketing, Paid Media, Email Marketing, CRO, and Social Media.
Power Digital Culture: When you work alongside great people with whom you share a passion, a funny thing happens - your job becomes fun and is no longer "work". Our open atmosphere and horizontal management structure means collaboration has no limits. At Power Digital we offer unlimited PTO, organic catered lunches, 401k plan, top-notch health insurance, profit sharing, and so much more! We also landed the #1 spot in San Diego Business Journal's 2018 Best Places to Work, which speaks volumes for our culture and the people we surround ourselves with.
SEMRUSH:
SEMrush is a competitive research and business intelligence software that provides data and analysis on paid and organic search, social media and link-building activities worldwide. On top of a powerful competitive analysis toolkit, SEMrush offers necessary features to help companies optimize their own online presence such as site audit, SEO ideas, content marketing, social media, and brand monitoring tools.
HOLONIS:
Holonis is a new social commerce platform that allows anyone to create, curate, distribute, monetize and measure content through a complex adaptive system built for the modern internet.
UNIVERSITY OF SAN DIEGO:
The University of San Diego's Professional and Continuing Education, PCE, provides individuals with knowledge, skills, and information needed to expand professional development and sustain a competitive edge. PCE's marketing courses are designed by experienced subject matter experts and intended to help students develop the necessary marketing skills to successfully drive revenue, sustain and grow an organization, from assessing marketing opportunities and developing marketing strategies to increase online presence.
THE AGENCY GUY, INC:
The Agency Guy, Inc helps brands navigate an over-crowded, over-promised marketing agency landscape by offering unbiased consulting services and complimentary agency match-making. We help brands source proven partners. Hire the Agency You Love - Love the Agency You Hire.
WORKHERO:
Work Hero is a subscription service that helps online entrepreneurs by accomplishing their design and technical tasks so they have the freedom to focus on the work they do best. For a flat monthly rate, teams of experts focus on the annoying and technical tasks that business owners should not have to deal with.
BOOCHCRAFT
Boochcraft contains all the health benefits of traditional kombucha, while packing a 7% abv punch. Every batch is handcrafted using raw organic ingredients that are carefully sourced directly from local farmers and brewed in San Diego by a stellar brew crew. Boochcraft is currently distributed throughout Southern California, San Francisco and the Bay Area, Sacramento and Tahoe. In addition to being passionate about brewing, Boochcraft is passionate about giving back to the community by supporting programs like the Farm to Families CSA, an education program at Wild Willow Farm as well as the Family Literacy program at Words Alive.
Mobile indexing is officially here, which means just having a mobile responsive website isn't enough. Discover how you can optimize your website to rank for mobile searches and surpass your competitor's rankings with tips from this mobile-first panel sponsored by SEMrush.
What's in store...
* How exactly does the mobile-first index affect your business
* Unique ways to optimize for mobile beyond just responsive design
* How to attract a mobile user's attention and draw them to your website
* Ways to prepare for voice search and the follow-up features of mobile searching
…and more.
Marcela De Vivo
SEMrush
Jeff Carpenter
Neil Patel Digital
Hussein Ebied
Pacific Digital Group
Ashley Ward
SEMrush
The Opt Out Life
The Opt Out Life is a podcast (& community) that explores how anyone can turn side gigs into real income, and take back control of their time. We are solopreneurs, creatives, entrepreneurs, and hustlers who are proof that you can choose lifestyle over money . . . but still make money, too. Hosts Dana Robinson and Nate Broughton bring new episodes and videos each week to a growing movement that has decided to “opt out” and live life their way.
TWITTER: @theoptoutlife
https://optoutlife.com/
Marcela De Vivo - SEMrush
Marcela De Vivo is an International Corporate Speaker for SEMrush, a Serial Entrepreneur, and Founder of Gryffin. As an industry veteran with nearly 20 years of digital marketing experience, Marcela travels the world speaking about SEO, data-driven marketing strategies, omni-channel workflow optimization, and the evolution of digital. Working with SEMrush has allowed her to combine her passion and expertise in forward-thinking marketing, analytics, and disruptive technologies.
TWITTER: @marceladevivo / @SEMrush
Jeff Carpenter - Neil Patel Digital
Jeff has been in the online marketing industry since 1999. From the agency side, Jeff has enhanced the online visibility of a multitude of clients including Qualcomm, Oakley, Mitsubishi, ADT, SureFire Flashlights and Odyssey Golf. While working in-house at Petco, Jeff created and implemented an SEO strategy that saw an increase of over 300% in revenue from the natural search channel. Jeff has presented various topics at the search industry's largest conferences including SES and SMX Advanced.
TWITTER: @SanDiegoSEO / @neilpatel
Hussein Ebied - Pacific Digital Group
Hussein is Senior Director of Strategy at PACIFIC. He brings over 11 years of digital marketing experience to the team and serves as the agency’s global strategy lead. Before joining PACIFIC, Hussein worked for agencies such as Acronym Media, TMP Directional Marketing, and 360i. This granted him the opportunity to work with major brands including Expedia, Travelocity, AT&T, and ScottsMiracle-Gro. Prior to his career in Marketing, Hussein was a member of the U.S armed forces and a newsroom assistant at CNN. Nowadays, Hussein uses his experience to guide PACIFIC’s Search and Strategic Communications practitioners. When he’s not leading the charge on optimization, he’s spending time with his wife and two young sons, trying to find San Diego’s best pizza joint, or catching up on “Game of Thrones.
TWITTER: @HusseinEbied / @meetpacific
Ashley Ward - SEMrush
Ashley Ward is a Corporate Speaker for SEMrush, an all-in-one digital marketing tool. Her passion is focused on helping businesses and marketing professionals gain long term ROI through teaching content and social media marketing. Speaking both internationally and throughout the US, Ashley regularly teaches workshops and speaks at conferences like Pubcon, BrightonSEO, SearchLove, Digital Summits, Retail Global, and SMS Sydney. Ashley has co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.
TWITTER: @AshleyMadhatter / @SEMrush
Mark you calendars everyone – Thursday, March 8th is International Women’s Day!
To commemorate this special day, The SoCal Marketing Club is teaming up with The Creative Hustler Podcast to bring you “Empowered Women in Digital 2018”
We’ve assembled a panel of some of SoCal’s most dynamic female solopreneurs; from sales and strategy, to operations and technology
What’s in store…
– How persistentance can afford you opportunities others would miss out on
– Unfiltered stories on owning/selling your business as a female entrepreneur
– Creating real value with every interaction
– Getting and staying focused on your business
– A roadmap for guiding you to the right people and right resources for your business
…and more.
Michelle Weinstein – The Pitch Queen
Maresa Friedman – The Executive Cat Herder
Mia Rene Davies – Mia Davies, llc
Melissa Rautenberg – The Creative Hustler / The Agency
The Creative Hustler Podcast
The Creative Hustler Podcast Join Steven & Melissa as they celebrate the creative entrepreneur lifestyle by taking a peek into how the most successful and creative badasses stay balanced while growing their businesses, traveling the world, and attempting to enjoy every moment of the journey.
Michelle Weinstein – The Pitch Queen
This time-tested entrepreneur has the unique ability to help you immediately identify business strengths to create a unique plan of action. More importantly, she helps you zero in on the hidden trip wires that keep you from achieving your financial dreams. Michelle has knocked down the doors and impressed CEO’s at many billion dollar companies. Her relentless pursuit towards buyers at Costco Wholesale earned her coveted shelf space that also led to national deals with The Vitamin Shoppe.
https://www.thepitchqueen.com/
@thepitchqueen
Maresa Friedman – The Executive Cat Herder
Maresa Friedman is a high impact strategist that works with brands, executives, of all ages. Known for her direct no bs attitude, GSD mentality and her ability to wrangle board rooms into submission. Maresa spends her days on the road as a speaker for a Google, and recently partnered with Forbes Education to get simple tactics she coined like Microtasking to help the masses GSD. In 2017, as the San Diego Wix Ambassador – Maresa led the a series free workshops & education for startups and entrepreneurs to build their web presence, more than 50 entrepreneurs got their sites off the ground. Named in the top 1% of Social Sellers on LinkedIn and voted Best of Strategy for LinkedIn ProFinder she also spearheaded a non profit competition that Forbes called “A one of a kind Non Profit Event”. When she isn’t on the road she is known by those closest to her by her other two titles – Wife & Mom.
https://www.executivecatherder.com/
@MaresaFriedman
Mia Rene Davies – Mia Davies, llc
Mia Rene is the host of the podcast God Centered Success on iTunes. She has generated over a million dollars in online revenue and her company now serves women entrepreneurs who want to leverage the internet to build purpose driven business while keeping God first.
www.miadavies.com/businessplanning
www.facebook.com/miadaviesfanpage
Melissa Rautenberg – The Creative Hustler / The Agency Guy
Melissa is a Strategic Advisor for The Agency Guy; a business consultancy referring brands of all sizes to the right marketing firm based on capabilities, culture, and strategy, the Co-host of The Creative Hustler podcast; a resource for new and budding entrepreneurs, and the Co-founder of Latin & Code, where her husband and business partner handle a handful of branding and digital marketing clients in an interim CMO capacity. Follow Melissa on Twitter at @rautenbergmj.
https://www.thecreativehustler.com/
@RautenbergMJ
March 8, 2018
Loading Dock
2400 Kettner Boulevard, Suite 110
San Diego, CA 92101
6:00 – 7:00pm
Networking Pre-Party
7:00 – 7:15pm
Welcome and Intro
7:15 – 8:30pm
Experts Panel
Early Bird: $15
Standard Admissions: $20
At the Door: $25
Street Parking Available. Not too bad around 6:00.
GRUB: Apps and picky food included with entry
DRINK TICKETS: Included with entry
2017 is coming to a close and we’d like to end the year with a party - a bonanza if you will!
You heard it here first - Our friends at Seer Interactive are opening up a brand-spanking new space in San Diego’s first IDEA District project: IDEA1. What better place to throw our SCMC Year-End Bonanza?
Here’s just a little of what’s in store for you:
You know us, we usually have a laundry list of things for you to learn at our events. We’re sure you’ll still walk away from this one with some great ideas! But at the heart of it, our goal is to provide you with a kick-ass party where you can sit back and enjoy the wins of 2017. (Oh, and as always, this will be a great opportunity for you to grow that rolodex).
Can’t wait to see you there!
The Creative Hustler Podcast
The Creative Hustler Podcast Join Steven & Melissa as they celebrate the creative entrepreneur lifestyle by taking a peek into how the most successful and creative badasses stay balanced while growing their businesses, traveling the world, and attempting to enjoy every moment of the journey.
University of San Diego
The University of San Diego's Professional and Continuing Education, PCE, provides individuals with knowledge, skills, and information needed to expand professional development and sustain a competitive edge. PCE's marketing courses are designed by experienced subject matter experts and intended to help students develop the necessary marketing skills to successfully drive revenue, sustain and grow an organization, from assessing marketing opportunities and developing marketing strategies to increase online presence.
Holonis
Holonis is a new social commerce platform that allows anyone to create, curate, distribute, monetize and measure content through a complex adaptive system built for the modern internet.
Seer Interactive
Seer Interactive is a data-driven digital marketing agency specializing in an audience-first approach to SEO, PPC, and Analytics. With offices (and Best Places to Work awards) on both coasts, Seer prides itself on building community, sharing thought leadership and solving real problems for clients' audiences.
The Agency Guy, Inc
TAG helps brands navigate an over-crowded, over-promised marketing agency landscape by offering unbiased consulting services and complimentary agency match-making. We help brands source proven partners. Hire the Agency You Love - Love the Agency You Hire.
We're bringing the top e-commerce leaders together to help you with sourcing, traction, and distribution. This is the perfect event to discover the next steps to take your e-commerce business to the next level.
You'll learn:
1. How to source product for other countries
2. How to turn your customers into ambassadors
3. How to implement a growth framework for sustainable traction
4. How to scale a product's user base using social media marketing
Joshua Fechter
BAMF Media (BadAss Marketers and Founders)
@joshuafechter
Josh has led growth for a couple of the fastest growing SaaS companies, including Autopilot and MixMax, and created the fastest growing community for getting startups traction (over 15,000+ members). He's also authored a book about Facebook marketing, was awarded Quora Top Writer of 2017, and Growth Hacker of the Year for 2017.
Dylan Whitman
BVACCEL
@DylanWhitman
Dylan has worked in Digital and eCommerce for over 10 years and is experienced in all aspects of eCommerce across Design and Development, Acquisition, Conversion and Retention. BVAccel clients did over 600 million in eCommerce revenue last year.
Nathan Resnick
Sourcify
@naterez
Nathan is the CEO & founder of Sourcify, a marketplace of the world's top manufacturers. In the past, he founded Yes Man Watches and Cork Supply Co. Having been a part of projects on Kickstarter raising over $1 million, Nathan prides himself on his ability to swiftly turn ideas into realities. He used to live in China and speaks Mandarin almost fluently.
Katen Raj
CPC Strategy
@Katen_Raj
Katen Johal is passionate about adding value in the digital age. As VP of Sales and partner with CPC Strategy, Katen heads up new customer acquisition for SMBs and fortune 500 brands through direct response-focused digital strategy. Katen is dedicated to cutting through the noise and identifying the tangible strategies that provide a real performance delta for clients. With a focus on the shift from traditional retail to D2C eCommerce, Katen has worked with brands like Verizon, Logitech and the Adidas Group to craft integrated digital experiences and fill up the funnel. Katen also feels that talking about himself in the 3rd person is odd.
The Creative Hustler Podcast
The Creative Hustler Podcast Join Steven & Melissa as they celebrate the creative entrepreneur lifestyle by taking a peek into how the most successful and creative badasses stay balanced while growing their businesses, traveling the world, and attempting to enjoy every moment of the journey.
Holonis
Holonis is a new social commerce platform that allows anyone to create, curate, distribute, monetize and measure content through a complex adaptive system built for the modern internet.
Seer Interactive
Seer Interactive is a data-driven digital marketing agency specializing in an audience-first approach to SEO, PPC, and Analytics. With offices (and Best Places to Work awards) on both coasts, Seer prides itself on building community, sharing thought leadership and solving real problems for clients' audiences.
University of San Diego
The University of San Diego's Professional and Continuing Education, PCE, provides individuals with knowledge, skills, and information needed to expand professional development and sustain a competitive edge. PCE's marketing courses are designed by experienced subject matter experts and intended to help students develop the necessary marketing skills to successfully drive revenue, sustain and grow an organization, from assessing marketing opportunities and developing marketing strategies to increase online presence.
The Agency Guy, Inc
TAG helps brands navigate an over-crowded, over-promised marketing agency landscape by offering unbiased consulting services and complimentary agency match-making. We help brands source proven partners. Hire the Agency You Love - Love the Agency You Hire.