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EXPERT PANEL: Email Personalization – The Key To Customer Engagement

 

 

RSVP on Meetup!

Join us for an exciting evening panel discussion on the keys to email marketing!

We have 4 expert panelists to bring you practical cutting edge insider info on marketing via email for any industry.

Event Details:

Date: Thursday, July 30th, 2015
Time: 6:00-9:00 PM

Courtyard San Diego - Old Town
2435 Jefferson Street
San Diego, California 92110 USA

http://www.marriott.com/hotels/maps/travel/sanot-courtyard-san-diego-old-town/

Parking: FREE - Parking structure at the end of Conde Street.

Drinks: Yes!

Cost: $20

Our guest panelists include:

Rob Ousbey, Distilled

rob-ousbey

Rob Ousbey is VP Operations for Distilled - the online marketing company with offices in Seattle, New York and London. Rob joined Distilled’s London office in 2008 as an SEO Consultant, and in 2010 moved to Seattle to run the newly launched Distilled US. He built a team of online marketing experts who deliver strategic and tactical work for everyone from small startups to the world's largest brands. Outside of Distilled, Rob loves exploring the Pacific Northwest with his wife & son.

Brian Banks, BlueHornet

brian-banks

Brian joined the BlueHornet Account Management Team in 2012, bringing his creativity, strategy, and project management background to work for our clients. He leverages over eight years of experience in the digital marketing space to provide strategy and tactics to clients looking to grow and optimize their email programs. He enjoys the collaborative nature of his role, working side by side with our clients’ marketing team to achieve success. When not at work, you can find Brian on a trail or at the beach with his wife and four children, or in his studio garage, writing and recording music.

Allison LaGasse, iTAN Franchising, INC.

allison-lagasse

Allison LaGasse, Director of Marketing at iTAN Franchising, leads the corporate marketing for 30 Southern California iTAN Sun Spray Spa franchises. With a focus on increasing customer lifetime value and marketing program ROI, Allison has a proven track record as an online marketing expert. Building out an API that connects to iTAN's POS system, she recently created email campaign workflows based on customer behaviors and purchases. Since implementing these automated emails, iTAN's open rate and in-store redemptions have increased significantly.

Pilar Bower, The Control Group

pilar-bower

Pilar Bower has been involved in the Email Marketing industry for 8 years and digital media for over 10 years. She graduated from University of Miami, Florida and began her career working in the advertising department at The Miami Herald. A move to Los Angeles brought Pilar to The Hollywood Reporter where she managed online ad inventory and launched Academy Awards and studio microsites. There she found her calling in the interactive world and with a move to San Diego, joined Red Door Interactive in April 2007. Pilar was part of the Cross Channel Marketing team at Red Door Interactive and led the Email/CRM strategy and/or execution for clients such as California Avocado Commission, Thermador, SKLZ, Irvine Company Apartments, Garden Fresh Restaurant, Corp. (Souplantation & Sweet Tomatoes restaurants), and Cricket Communications. In September 2014, Pilar took the opportunity to work on the client side of things at The Control Group and currently manages the email program for their flagship brand, Instant Checkmate.

+1 TBD

Our Valued Sponsors:

bluehornetWith advanced email technology, market-leading customer service, and industry vertical marketing expertise, BlueHornet partners with your business to take your most important marketing channel to new heights.

distilledPower up your skills over two days. Industry leaders will reveal exactly how to stay at the cutting edge of online marketing. From analytics and optimization, to content and paid promotions, all the crucial topics are covered. You'll join the rest of the search community at Paradise Point resort for the latest discussions in the single-track conference venue, during lunch under the sun, and at evening parties in the lush surroundings.

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