WORKING SMARTER SINCE 2012

Past Events

Ian Lurie of Portent on Marketing Strategy

RSVP on Meetup Ian Lurie, Founder and CEO of Portent will discuss: Marketing Strategy! Sponsored By: Event Details: Search marketing is still a great industry, but churn rates are high and client satisfaction tends to erode over time. Why? Because we’re one-trick ponies. Portent CEO Ian Lurie will explain what he sees as the biggest…

RSVP on Meetup

Ian Lurie, Founder and CEO of Portent will discuss: Marketing Strategy!

Sponsored By:
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Event Details:

Search marketing is still a great industry, but churn rates are high and client satisfaction tends to erode over time. Why? Because we're one-trick ponies. Portent CEO Ian Lurie will explain what he sees as the biggest problems in search & social today, and how we can get beyond them.

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You'll learn:

•The problem with client/agency relationships
•The solution
•Ian's solution for strategic planning
•How to tie tactics to strategy in a real, measurable way
•How to sell a strategic approach

About Ian: Ian's professional specialties and favorite topics are marketing strategy, history, search and all things nerdy. But after 20 years in the business he can go on for hours, so be careful when you ask him questions at parties. He writes and speaks everywhere he can. He's a bit of an addict, really.

His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he's been a very amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play Dungeons and Dragons on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle's ridiculously steep hills.

You can read some of Ian's recent work at
www.portent.com/onetrick/ and
www.portent.com/data/content-inventory

Portent.com | Facebook | Twitter | LinkedIn | Google+

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About the Event:

Location: 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.

$15 in Advance & $20 at the door.

Agenda:

6-6:30 Meet, Mingle & Have a Beer: Yep! Your payment now includes 2 beers and a little nosh

6:30 Todd Meisler, Co-Founder of SEM SD & Owner of ZD Design Agency opening remarks

6:45-7:30 Ian Lurie hits the stage!

7:30- 7:45 Q and A (What does it all mean)

7:45 Giveaway time!

8pm Network

Giveaways:

*1 on 1 consulting/strategy session with Todd Meisler
*1 Moz Swag Bag

* 5 Subscriptions to Visibility Magazine

About SEM SD: We have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.

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Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.

Big parking lot. Yae!

The Founder of SEM San Diego:

Todd Meisler - ZD Design Agency

I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.

My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.

For more information go to:http://www.ZDdesignAgency.com

Specialties

Search Engine Marketing
facebook Marketing
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising