Tuesday, November 27th, 2012
6:00 PM to 8:00 PM
Fifty Seven Degrees
1735 Hancock Street, San Diego, CA (map)
SEM San Diego November Meeting: 7 'Small Business' Social Media Trends for 2013
Price: $10.00/per person
We are very excited to announce that Mike Roberts will be presenting:
7 'Small Business' Social Media Trends for 2013
7 Small Business Social Media Trends for 2013
The digital world has never changed as quickly as it does now, forcing businesses of all sizes to look at the bigger trends to see what needs to be done today to prepare to compete in tomorrow's marketplace. As a trend-spotting specialist, Mike Roberts will break down 7 of the most pressing and widespread social media trends that are changing the way small business is done. He'll build a conceptual framework and then drill down into actionable takeaways for each trend.
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising
Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
Agenda:
6-6:30 Meet and Mingle
6:30-6:40 Guest Speaker Introduction with Todd Meisler
6:40-7:15 Topic of discussion: Social Media Trends for 2013
7:15-7:30 Q and A (What does it all mean?)
7:30-7:40 Contest winners (lots of prizes, pretty damn good odds)
7:40-8 Network (enjoy drink specials and meet fellow business attendees)
-------------------------------------
Mike Roberts is a digital marketing strategist with experience on both the client and agency side. He focuses on tracking digital trends through both quantitative and qualitative analysis. His Business acumen leads to high level content development and innovative brand marketing utilizing new media and technology.
His brand portfolio includes Proctor & Gamble, Hewlett Packard, NBC Universal, KPBS, U-T San Diego, San Diego Ad Club to name a few, as well as many small businesses and start-ups. Follow him on Twitter, Google+, YouTube, LinkedIn, or his digital marketing video blog: http://AllegorieDesign.com.
-------------------------------------
SEM San Diego Members, You've Been Hooked Up!
Lot's of Prizes for this evening via our awesome sponsors:
-------------------------------------
1. A Great Book.-- TBA
Two lucky people will win this book. It's great for anyone who wants to know how to test and tune landing pages to improve your bottom line.
2. 5 Subscriptions to "Visibility Magazine"
This is great magazine for website designers and SEO professionals.
3. 5 Subscriptions to "Search Marketing Standard Magazine"
The online marketing resource for business professionals.
4. Fifty Seven Degrees - 2 for one drink special card
Get 2 for one wine.
5. SEM San Diego T-Shirt
One person each month will win this really cool t-shirt! Need I say more?
-------------------------------------
For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
To RSVP please visit:
(RSVP on LinkedIn) or
(RSVP on MeetUp) on this page on upper right.
Admission: $10
Feel free to send this invitation to a colleague or friend.
We hope to see you on the 27th!
-------------------------------------------------------------------------------------------
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
We hope to see you on the 27th!