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August 2015 Event

Branding for the people: Re Perez speaks the truth about the importance of Branding & Marketing across platforms.

Featuring Re Perez

Ron Perez

Event Details:

Date: Wed, Aug 26th. 2015

Time: 6:00 pm

Location: 57 degrees, 1735 Hancock St.
San Diego, CA 92101

Price (advance / door) : $15

Parking: FREE - onsite

Drinks: Yes! ( 2 drink tickets per person)

Branding is one of the hottest topics in the business world. Fortune 500 companies use branding to position themselves as industry leaders, increase market share, and gain customer loyalty. Similarly, entrepreneurs and small businesses can benefit from the same Fortune 500 branding principles, enabling them to present a professional image in the marketplace, distinguish themselves as a leader in their category, and achieve rapid growth in revenue and profits. This session will definitely be worth your time because your brand can be your strategic advantage to making more money and a bigger impact.

Five Things You'll Learn

In this workshop, Re Perez, a former Fortune 500 brand consultant and CEO of BRANDING FOR THE PEOPLE, will teach you:

  • The truth about brands and branding.
  • The difference between branding and marketing.
  • The branding process. Simplified.
  • The 7 Key Components of a Success Brand.
  • And much, much more...

Our Speaker is: Re Perez, Branding for The People

Re Perez is a Brand Strategist, Creative Visionary and Inspirational Speaker. His background includes senior-level brand consulting positions at Interbrand, Siegel+Gale, Reputation Institute and TMP Worldwide and has worked on Fortune 500 branding projects including Abbott, GE Money, Intel, Lilly, Nielsen Company, Novo Nordisk, Motorola, TD Ameritrade, and Xerox.

In the entrepreneurial space, Re has been instrumental in branding some of the most successful entrepreneurs and small businesses, including Suzanne Evans, Gary Henderson, Pamela Bruner, Christine Kane, Maria Andros-Buckley, Bari Baumgardner, Debi Berndt, Barb Wade, Shanda Sumpter, Monica Shah, Afrin and Iman Khan, and Nick Unsworth (to name a few).

He has a proven track record and his clients credit him for doubling, tripling and quadrupling their revenues. And, in some cases, he has helped clients achieve Inc. 500 status and increased media exposure. Re holds a degree in Organizational Behavior and Communications from New York University





AutoAnything is America’s premier provider of performance & protective accessories and replacement parts. Their growth over the last 35+ years can be attributed to AutoAnything’s extensive product selection, unique software development and analytics, passionate employees and a thriving culture.

While AutoAnything continues to grow in size, their commitment to providing the best online shopping experience has remained the same.

Interested Applicants should apply here

@anbernhardt (Senior eCommerce Manager)
@rob (SEO Manger)
@rhotog (SEO Lead)Offering


Description of Company

Geary LSF is a digital advertising agency that empowers its clients to take an omni-channel approach to their marketing by providing the tools and guidance necessary to solve their business challenges. We succeed because of our dedicated and talented team that lives and breathes digital and is constantly pushing the limits of our industry, our clients, each other and our agency.




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Join us for an exciting evening panel discussion on the keys to email marketing!

We have 4 expert panelists to bring you practical cutting edge insider info on marketing via email for any industry.

Event Details:

Date: Thursday, July 30th, 2015
Time: 6:00-9:00 PM

Courtyard San Diego - Old Town
2435 Jefferson Street
San Diego, California 92110 USA

Parking: FREE - Parking structure at the end of Conde Street.

Drinks: Yes!

Cost: $20

Our guest panelists include:

Rob Ousbey, Distilled


Rob Ousbey is VP Operations for Distilled - the online marketing company with offices in Seattle, New York and London. Rob joined Distilled’s London office in 2008 as an SEO Consultant, and in 2010 moved to Seattle to run the newly launched Distilled US. He built a team of online marketing experts who deliver strategic and tactical work for everyone from small startups to the world's largest brands. Outside of Distilled, Rob loves exploring the Pacific Northwest with his wife & son.

Brian Banks, BlueHornet


Brian joined the BlueHornet Account Management Team in 2012, bringing his creativity, strategy, and project management background to work for our clients. He leverages over eight years of experience in the digital marketing space to provide strategy and tactics to clients looking to grow and optimize their email programs. He enjoys the collaborative nature of his role, working side by side with our clients’ marketing team to achieve success. When not at work, you can find Brian on a trail or at the beach with his wife and four children, or in his studio garage, writing and recording music.

Allison LaGasse, iTAN Franchising, INC.


Allison LaGasse, Director of Marketing at iTAN Franchising, leads the corporate marketing for 30 Southern California iTAN Sun Spray Spa franchises. With a focus on increasing customer lifetime value and marketing program ROI, Allison has a proven track record as an online marketing expert. Building out an API that connects to iTAN's POS system, she recently created email campaign workflows based on customer behaviors and purchases. Since implementing these automated emails, iTAN's open rate and in-store redemptions have increased significantly.

Pilar Bower, The Control Group


Pilar Bower has been involved in the Email Marketing industry for 8 years and digital media for over 10 years. She graduated from University of Miami, Florida and began her career working in the advertising department at The Miami Herald. A move to Los Angeles brought Pilar to The Hollywood Reporter where she managed online ad inventory and launched Academy Awards and studio microsites. There she found her calling in the interactive world and with a move to San Diego, joined Red Door Interactive in April 2007. Pilar was part of the Cross Channel Marketing team at Red Door Interactive and led the Email/CRM strategy and/or execution for clients such as California Avocado Commission, Thermador, SKLZ, Irvine Company Apartments, Garden Fresh Restaurant, Corp. (Souplantation & Sweet Tomatoes restaurants), and Cricket Communications. In September 2014, Pilar took the opportunity to work on the client side of things at The Control Group and currently manages the email program for their flagship brand, Instant Checkmate.

+1 TBD

Our Valued Sponsors:

bluehornetWith advanced email technology, market-leading customer service, and industry vertical marketing expertise, BlueHornet partners with your business to take your most important marketing channel to new heights.

distilledPower up your skills over two days. Industry leaders will reveal exactly how to stay at the cutting edge of online marketing. From analytics and optimization, to content and paid promotions, all the crucial topics are covered. You'll join the rest of the search community at Paradise Point resort for the latest discussions in the single-track conference venue, during lunch under the sun, and at evening parties in the lush surroundings.



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A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr.

User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.

This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.


Bill Slawski and Barbara Starr, our guest speakers


Full appetizers and Sandwich spread - courtesy of Seer Interactive and MOZ

2 drink tickets per entrant - courtesy of Seer Interactive and MOZ

The Details:
Date: June 23rd, 2015
Time: 6:00-9:00

Courtyard San Diego - Old Town
2435 Jefferson Street
San Diego, California 92110 USA

Parking: FREE - Parking structure at the end of Conde Street.

Drinks: 2 free drinks per person

$20 Prepay

$25 at door

This event will sell out.


Our Valued Sponsors






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Why Buy Media?

On April 23rd, Steve Olsher will be our guest speaker, here to discuss no-cost visibility strategies.

Just for our group, Steve will be giving away free tickets to his event, Internet Prophets Live!, which is on May 15-17th in LA.

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.

Steve Olsher

A 25+ year entrepreneur, Steve is the Chairman & Co-Founder of, online pioneer who launched on CompuServe's Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World's Leading Experts Reveal How to Profit Online, creator/host of Internet Prophets LIVE!, international keynote speaker, and in-demand media guest who has appeared on CNN, Fox Business and other national outlets.

Is media buying dead? According to this month's speaker, Steve Olsher, though it has not yet reached its final demise, it's certainly on life support.

As the Chairman & Co-Founder of, host/creator of Internet Prophets LIVE! and well-connected veteran of the IM world, Steve sits in a unique position that affords a vantage point few others possess.

Sponsored By:

Internet Prophets Live!

During this month's entertaining and interactive presentation, Steve shares how you can massively increase your reach, revenue and impact by leveraging the exact tools, tactics, shortcuts and strategies that has empowered him to build a personal database of over 100,000 subscribers and guide to 30MM+ unique annual visitors, 750,000+ subscribers, and millions in annual revenue.

The best part? Everything has been accomplished with an absolute bare minimum of out-of-pocket expense to do so.

Join us in San Diego on April 23nd by RSVPing now!

The Details:

Date: Wednesday, April 23nd

Time: 6:00-9:00pm

Location: 57 Degrees
1735 Hancock St
San Diego, CA 92101

Drinks: 1 free drink per person

Tickets: $15 Advance/$20 Door

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The International Search & Social Experts Panel

Event is not full there are seats available!
RSVP HERE at Link below>>

Are you interested in selling to non-US markets?

Do you have a business that crosses borders and into non-English speaking parts of the world?

On Tuesday, March 31st, we have a special event for you!

A panel of International Search and Social experts is coming in to bring the latest on ranking for selling markets!

Thanks in part to our sponsors & The University of San Diego, The SoCal Marketing Club is happy to bring you an experts panel discussion, sure to be full of global tidbits and international insight courtesy of our 5 amazing speakers:


Michael Bonfils, SEM International
Cassandra Gucwa, iProspect
Max Thomas, Thunder Active
Cinzia Ianniciello Anderson
and 1 more TBD

To sweeten the deal, our sponsor is bringing us:

Drink tickets and food from 6-7:30!

A full 90 minutes to have a complementary drinks and hang out with some of the smartest marketers in the country!

Make sure to RSVP early this time, we will likely sell out ahead of time and you don't want to miss this event!



DATE: Tuesday, March 31st

TIME: 6:00 PM - 9:30PM

TOPIC: The International Search & Social Experts Panel

VENUE: University of San Diego - Manchester Conference Center

ADDRESS: 5998 Alcalá Park, San Diego, CA

TICKETS: $20 in advance / $30 at the door
$15 flash sale through Tuesday 3/10!

DRINK TIX & SNACKS: Courtesy of

Parking Instructions: Parking is free but requires a permit. A permit can be obtained for free by following the instructions at this link:



Michael Bonfils:

Michael Bonfils is the International Managing Director of SEM International, a division of International Media Management Corp. Since 1996, Michael was one of the early pioneers in the search engine industry, working in-house for a multinational firm prior to being in charge of Search Engine Strategy at in 2000-01. In 2001, his International passion led him to opening up his own firm and an office in Asia after recognizing the need for U.S.-based online marketing agencies requiring an outsourced solution to provide services to their clients outside of the United States. As the demand for his company's services expanded into other countries, he spread out further into Asia, Europe and eventually Latin America. Today, SEM International is a global network of in-country search engine marketing agencies providing a one stop, centralized solution for Intl search engine marketing management.

Cassandra Gucwa:

Cassandra Gucwa is an SEO strategist at Covario (acquired by iProspect) and consultant with 6+ years of experience leading SEO programs for both fortune 500 companies and smaller companies. Gucwa has assisted clients in achieving first page results for highly competitive keywords, some with over 100K+ searches per month (exact match). She has achieved +150% YoY organic growth with enterprise clients and similar results for smaller, local companies as well.

Max Thomas:


Early to the Web, Max started his first online e-commerce venture in 1997.

In 2007, Max founded Thunder SEO which develops innovative and results-driven online marketing solutions serving the corporate legal, multi-family apartments, medical, hospitality and other industry markets. Head-quartered in San Diego, CA, Thunder was named by San Diego Business Journal as one of the 100 Fastest Growing Private Companies in 2013.

Cinzia Ianniciello Anderson:


Cinzia was born and raised in Switzerland and has over 15 years experience in international business development, including extensive knowledge in global search marketing. Cinzia has a proven track record for building high net worth accounts in global markets and aligning businesses with different cultures. Fluent in four languages, and armed with sophisticated tools and techniques to combat any global web challenge, her unique blend of search optimization expertise, technological proficiency, and cultural know-how has allowed her to develop advanced solutions for clients around the world.

Cinzia offers multicultural and multilingual search marketing services for agencies and marketing professionals in the US, Europe, and Latin America.

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In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media signals including citations, likes, comments, and shares. Brands that have hesitated to enter the social media fracas have paid a price in terms of organic search rankings. Conversely, brands who embraced social early have benefitted from the additional boost in visibility. The integration of social media tactics into search engine optimization (SEO) efforts can maximize the impact of those efforts on brand visibility, credibility, and sales. The following seven steps will ensure an optimal organic search engine presence.

  • Claim & Optimize Social Profiles
  •  Listen, Learn & Apply
  • Integrate with Website
  • Develop Winning Content
  • Go Local, Mobile & Social with Search
  • Monitor Social Mentions & Citations
  • Measure & Optimize

Due to recent changes in consumer behavior, social media will continue to impact search engine rankings and SEO strategy. By integrating social media with your search marketing efforts, you will see a measurable and positive impact on your rankings, traffic and ultimately, sales. Follow the seven steps outlined above and see a return on your marketing investment in the coming year, before your competitors figure it out.

Event Specifics:

Date:  Wed, February 25th

Type: Speaker, Mingle and Fun

Time:  6:30 - 9:30 PM

Location: Fifty Seven Degrees

1735 Hancock Street, San Diego, CA 

Price:  A mere $15 now, $20 at door so get your ticket now!

Parking:  Street parking free after 6pm. 

Food and Drinks:  While they last

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Get Noticed, Get Seen & Get Paid More for Your Know-How and Passion in Less than 30 Days with Easy, Affordable Celebrity Marketing Strategies.

How would you like to get paid 2x-3x or more for your knowledge, experience, genius and passion that’s already inside you?

Are you looking for an easier way to share your message, products, services and know-how in a way that brings high-paying, qualified clients to you without bragging or selling?

How would you like to reach a worldwide audience and be featured the media, podcasts, TV, radio, magazines, newspapers and blogs?

Meet Mike Koenigs, 7-time #1 bestselling author, cancer survivor and serial entrepreneur who has helped celebrity and bestselling author clients including Paula Abdul, Tony Robbins, Peter Diamandis, JJ Virgin, Daniel Amen, John Assaraf from “The Secret”, Jordan Belfort “The Wolf of Wall Street”, actor Richard Dreyfuss, Brian Tracy, Jorge Cruise, Harvey MacKay and over 35,000 small business owners, authors, experts, speakers, consultants and coaches in over 61 countries get noticed, seen, heard and make more money with proven online strategies.

Event Specifics:

Date:  Wed, January 28th

Type: Speaker, Mingle and Fun

Time:  7 - 8:30 PM

Location: Fifty Seven Degrees

1735 Hancock Street, San Diego, CA 

Price:  A mere $15 now, $20 at door so get your ticket now!

Parking:  Street parking free after 6pm. 

Food and Drinks:  Yes

Spirits:  Yes

In this heartfelt, transformational, fast-paced presentation that’s filled will examples and demonstrations, Mike will share with you:

• How to get more traffic, leads and customers for ANY business and get promoted by the largest brands in the world including Google, Apple, Amazon, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram to reach 73% of the human race

• Strategies that help you market and sell better online by elevating your value and brand and Mike has used to get seen in Inc., Success Magazine, Fortune and on ABC, NBC, CNN and Fox Networks.

•  How to get your “foot in the door” and connect with practically any VIP, CEO or celebrity for less than $10

• An easy to implement strategy to “package” yourself and get marketed and paid by Apple, Amazon and Google for free!

• How to identify and tap into your “superpowers” and overcome any fear you might have of technology, marketing or selling online with a simple 10 minute exercise

• How to multiply your charisma and attractiveness to quickly make high-quality content online in minutes

• How you can get paid to make, market and launch your own information products quickly and affordably in weeks versus months or years

•  Secret strategies Mike has used to produce 12 consecutive online product launches, each in less than 100 days that made over one million dollars in a week and how you can use these same strategies in your business too

• If you have a message to share, want to get noticed, seen, found and viewed on any screen and get inside the pockets, computers, cars and televisions of your prospects and customers, automate your marketing, create products that sell like crazy, add an additional stream of income and make money with your ideas, you don’t want to miss this presentation!

Mike Koenigs Professional Bio:

Seven-time #1 Bestselling Author, “2009 Marketer of the Year” winner, serial entrepreneur, filmmaker, speaker and patented inventor, Mike Koenigs is the CEO, “Chief Disruptasaurus” and Founder of Instant Customer and creator of “Publish and Profit”, “Author Expert Marketing Machines”, “Make, Market Launch IT” and “The Top Gun Consulting Toolkit”. His products and services have simplified and automated marketing for over 35,000 small businesses, authors, experts, speakers, coaches and consultants in more than 60 countries.

Mike is a recent (2013) stage 3a cancer survivor, completing major surgery, 4 months of chemotherapy, and 33 radiation treatments. The good news, he’s not dead thanks to modern and integrative medicine!

Mike’s vision and goal is to create 1,000,000 entrepreneurs in his lifetime in both the developed and developing world. An active philanthropist, Mike has raised over $2.2mm for the “Just Like My Child” foundation, a non-profit 501c3 organization that provides education, microfinance, microcredit, entrepreneurship, girls education and legal rights in Uganda and Senegal.

Mike’s companies have produced twelve consecutive online product launches with the largest grossing over $9.1 million dollars in one week. In a single “direct to camera” webcast, Mike produced over $3.1 million dollars in sales in one day. His celebrity and bestselling author clients include Paula Abdul, Tony Robbins, Peter Diamandis, JJ Virgin, Daniel Amen, John Assaraf from “The Secret”, Jordan Belfort “The Wolf of Wall Street”, Richard Dreyfuss, Brian Tracy, Jorge Cruise, Dan Kennedy & Harvey MacKay.

Mike produced the award-winning feature film “Bill’s Gun Shop”, distributed by Warner Brothers and the feature documentary, “Life With Tesla” about going all-solar and gasoline-free with an electric car. He’s appeared in Inc., Success Magazine, Fortune and on ABC, NBC, CN and Fox Networks.

Originally from Minnesota, Mike lives in San Diego, CA with his wife and son. He loves electric cars, the ocean, is an avid boater and plays the “didgeridoo.”

He recently sold his businesses to the publicly-traded “The Pulse Network” where he continues a role as Chief Strategy Officer. Mike lives in San Diego with his wife Vivian and his 12 year-old son, Zak.


It’s been a great year; one filled with growth and opportunity, hard work and tough decisions. As 2014 slowly comes to a close, we deserve a moment to celebrate our successes, reflect on our achievements, and revel in good company!

We cordially invite you to a collaborative holiday social festivity organized among six of SD’s most prominent marketing meetups.  Let's get celebrate the holiday season Tuesday, December 16th with our friends and neighbors in the SD marketing community.

The event will be held from 6:00 - 9:00 PM at Geary LSF, located downtown at 401 West A Street, Suite 360, San Diego CA 92101

Expect food, drinks and spirits.  Perhaps even a few gifts for those for who have been good and who have attended all of our awesome events this past year 😉

You can RSVP at any of our pages but hurry - space is limited!!!


- Internet Marketing San Diego:
- San Diego SEO:
- Refresh SD:
- HTML-5 
- Web Designers group


All the Best and Thank You for a Great 2014!

Warm Holiday Regards,

Todd Meisler, Kevin Koskella, John Bertino and Phelan Riessen

Event Specifics:

Date:  Tuesday, December 16th

Type: Social no key speaker, just holiday fun and thanks!

Time:  6:00 - 9:00 PM

Location:  Geary LSF, 401 West A Street, Suite 360, San Diego CA 92101

Price:  a mere $5 but $10 at door so get your ticket now!

Parking:  Street parking free after 6pm. The are lots of convenient lots nearby for those willing to pay.

Food and Drinks:  Yes

Spirits:  Yes

Holiday Cheer:  You Betcha

See ya there!

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Event Details:

Come join us at one of San Diego's most beautiful locations for happy hour, an amazing sunset and some great networking!!


Free Meeting!
Free Parking at Paradise Point (just follow the signs to the Barefoot Grill)

Barefoot Grill at Paradise Point Resort  •1404 Vacation Road •San Diego, CA 92109 Phone: [masked]

More information shortly!!

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Ian Lurie, Founder and CEO of Portent will discuss: Marketing Strategy!

Sponsored By:

Event Details:

Search marketing is still a great industry, but churn rates are high and client satisfaction tends to erode over time. Why? Because we're one-trick ponies. Portent CEO Ian Lurie will explain what he sees as the biggest problems in search & social today, and how we can get beyond them.


You'll learn:

•The problem with client/agency relationships
•The solution
•Ian's solution for strategic planning
•How to tie tactics to strategy in a real, measurable way
•How to sell a strategic approach

About Ian: Ian's professional specialties and favorite topics are marketing strategy, history, search and all things nerdy. But after 20 years in the business he can go on for hours, so be careful when you ask him questions at parties. He writes and speaks everywhere he can. He's a bit of an addict, really.

His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he's been a very amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play Dungeons and Dragons on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle's ridiculously steep hills.

You can read some of Ian's recent work at and | Facebook | Twitter | LinkedIn | Google+


About the Event:

Location: 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.

$15 in Advance & $20 at the door.


6-6:30 Meet, Mingle & Have a Beer: Yep! Your payment now includes 2 beers and a little nosh

6:30 Todd Meisler, Co-Founder of SEM SD & Owner of ZD Design Agency opening remarks

6:45-7:30 Ian Lurie hits the stage!

7:30- 7:45 Q and A (What does it all mean)

7:45 Giveaway time!

8pm Network


*1 on 1 consulting/strategy session with Todd Meisler
*1 Moz Swag Bag

* 5 Subscriptions to Visibility Magazine

About SEM SD: We have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.


Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.

Big parking lot. Yae!

The Founder of SEM San Diego:

Todd Meisler - ZD Design Agency

I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.

My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.

For more information go to:


Search Engine Marketing
facebook Marketing
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising