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Mobile 2018: Optimize for Mobile Like a Boss


Mobile indexing is officially here, which means just having a mobile responsive website isn't enough. Discover how you can optimize your website to rank for mobile searches and surpass your competitor's rankings with tips from this mobile-first panel sponsored by SEMrush.

What's in store...

* How exactly does the mobile-first index affect your business

* Unique ways to optimize for mobile beyond just responsive design

* How to attract a mobile user's attention and draw them to your website

* Ways to prepare for voice search and the follow-up features of mobile searching

…and more.

Who to expect

marcela de vivo


Marcela De Vivo

jeff carpenter


Jeff Carpenter
Neil Patel Digital

hussein ebied


Hussein Ebied
Pacific Digital Group

ashley ward


Ashley Ward


Special guest and pre-party host

The Opt Out Life
The Opt Out Life is a podcast (& community) that explores how anyone can turn side gigs into real income, and take back control of their time. We are solopreneurs, creatives, entrepreneurs, and hustlers who are proof that you can choose lifestyle over money . . . but still make money, too. Hosts Dana Robinson and Nate Broughton bring new episodes and videos each week to a growing movement that has decided to “opt out” and live life their way.
TWITTER: @theoptoutlife

The Panel

Marcela De Vivo - SEMrush

Marcela De Vivo is an International Corporate Speaker for SEMrush, a Serial Entrepreneur, and Founder of Gryffin. As an industry veteran with nearly 20 years of digital marketing experience, Marcela travels the world speaking about SEO, data-driven marketing strategies, omni-channel workflow optimization, and the evolution of digital. Working with SEMrush has allowed her to combine her passion and expertise in forward-thinking marketing, analytics, and disruptive technologies.

TWITTER: @marceladevivo / @SEMrush

Jeff Carpenter - Neil Patel Digital

Jeff has been in the online marketing industry since 1999. From the agency side, Jeff has enhanced the online visibility of a multitude of clients including Qualcomm, Oakley, Mitsubishi, ADT, SureFire Flashlights and Odyssey Golf. While working in-house at Petco, Jeff created and implemented an SEO strategy that saw an increase of over 300% in revenue from the natural search channel. Jeff has presented various topics at the search industry's largest conferences including SES and SMX Advanced.

TWITTER: @SanDiegoSEO @neilpatel

Hussein Ebied - Pacific Digital Group

Hussein is Senior Director of Strategy at PACIFIC. He brings over 11 years of digital marketing experience to the team and serves as the agency’s global strategy lead. Before joining PACIFIC, Hussein worked for agencies such as Acronym Media, TMP Directional Marketing, and 360i. This granted him the opportunity to work with major brands including Expedia, Travelocity, AT&T, and ScottsMiracle-Gro. Prior to his career in Marketing, Hussein was a member of the U.S armed forces and a newsroom assistant at CNN. Nowadays, Hussein uses his experience to guide PACIFIC’s Search and Strategic Communications practitioners. When he’s not leading the charge on optimization, he’s spending time with his wife and two young sons, trying to find San Diego’s best pizza joint, or catching up on “Game of Thrones.

TWITTER: @HusseinEbied @meetpacific

Ashley Ward - SEMrush

Ashley Ward is a Corporate Speaker for SEMrush, an all-in-one digital marketing tool. Her passion is focused on helping businesses and marketing professionals gain long term ROI through teaching content and social media marketing. Speaking both internationally and throughout the US, Ashley regularly teaches workshops and speaks at conferences like Pubcon, BrightonSEO, SearchLove, Digital Summits, Retail Global, and SMS Sydney. Ashley has co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.

TWITTER: @AshleyMadhatter / @SEMrush

Event Sponsors


When & Where

Wednesday, July 11, 2018

225 Broadway San Diego, CA
92101 - 7th floor
(NBC building)


6:00- 7:00
Networking Pre-Party
7:00 - 7:15
Welcome and Intro
7:15 - 8:30
Experts Panel hosted by SEMrush


Early Bird: $12.50 (limited time only)
Standard Admissions: $22.50
At the Door: At least 20% more than in advance. So buy them in advance!


GRUB: Apps and picky food.

DRINKS: Most Def


More information coming soon.


No refunds