David Mihm, Director of Local Strategy at Moz will discuss: The Competitive Local Search Landscape
Description: With one out of every three searches--including half of all mobile searches--showing local intent, few disciplines within SEO offer as much opportunity to bring in new customers as Local. Moz's David Mihm will take you through the evolution of the local search landscape -- particularly the evolution of Google's local search algorithm and where it might be headed -- as he documents his strategy for analyzing and acting on local search results.
You'll learn:
- The major factors for ranking well in local searches (and why they're important)
- No-brainer fundamentals that every brick-and-mortar business (and the agencies serving them) should implement
- Tactics for auditing your clients' local search presence and learning from their competitors--whether local or national
- Where to increase your local search focus throughout the second half of 2014 and into 2015
About David:
Title: Director of Local Strategy, Moz
David Mihm is one of the world’s leading practitioners of Local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. David co-founded GetListed.org, which he sold to Moz in November 2012.
David writes about Local Search on the Moz blog and formerly wrote a column on Local Search at Search Engine Land. His annual Local Search Ranking Factors project is among the most important studies of Local SEO.
He previously served on the Board of Directors of SEMpdx, Portland's search marketing trade organization, as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011, and currently serves on its Advisory Board.
About the Event:
Location: 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.
First 100 people to sign up get a Moz t-shirt!
$15 in Advance & $20 at the door.
Agenda:
6-6:30 Meet, Mingle & Have a Beer: Yep! Your payment now includes 2 beers and a little nosh
6:30-7:15 David Mihm, Director on The Competitive Local Search Landscape
7:15- 7:45 Q and A (What does it all mean)
7:45 Giveaway time!
8pm Network
Giveaways:
*5 Subscriptions of Visibility Magazine
*1 Moz Swag Bag
We will have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking
For more information about this event contact Todd at [masked] or [masked]
Big parking lot!
The Founder of SEM San Diego:
Todd Meisler - ZD Design Agency
I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.
My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.
For more information go to: http://www.ZDdesignAgency.com
Or check out our LinkedIn Group here:http://www.linkedin.com/groups/SEM-San-Diego-Search-Engine-4351944?trk=myg_ugrp_ovr
Specialties
Search Engine Marketing
Website Audits
Social Media Marketing
Social Media Audits
Website Development
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising
Lean UX: Applying Lean Principles to Improve User Experience, written by Jeff Gothelf and Josh Seiden, is a short 124 pages long and can be read in one sitting or referenced by chapter individually at different times for specific application. Key word(s) that are theme of the book are: collaboration, communication, and cooperation. These are the three Cs that should be part of any thriving business.
The term “user experience” is typically dedicated to the design aspect of product development, but this book shows how to apply certain principles to include everyone on your project team in the process. It’s less about discussing the technicalities of user experience (although it definitely does that) and more focused on creating a group structure that benefits everyone for a successful end result. The book is broken down into three sections: overview, process, and integration. Following the outline of these sections and the associated chapters makes it easy to not just learn the techniques, but implement them as well.
Each chapter goes through actionable items step-by-step through the entire user experience process. Each chapter also ends with a conclusion that sums up the benefit of the method and how to implement it. There are questions to be answered and evaluated before the project even begins. Questions like:
Identifying these parameters upfront keep people on track and focused on the same goal. Chapter 8 - Making Organizational Shifts is most relevant to marketing business as it discusses the organization behind product development and importance of input from all teams. It covers issues such as cross-functional teams and problem solving and how this benefits organizations. The value of organizational shifts is that people are more engaged and in tune with the project and will provide the best feedback and contribution to the design process and overall user experience. Even if you are not entrenched in the product development phase at your company, this book will also give valuable guidelines to encourage creativity and productivity. It’s a particularly beneficial book for design, UX and product teams. However, all contributors on any level to this process can benefit from an organization, strategic and communicative viewpoint.
John Lee Dumas, Founder and Host of Entrepreneur On Fire & Nick Unsworth, Kick Ass Business Coach & Facebook Marketing Expert will discuss: Podcasting on Fire – Monetize Your Passion and Live the Dream
Description: Top podcasters John Lee Dumas & Nick Unsworth share how to launch a podcast, grow a free iTunes audience of raving fans, and live a Life on Fire. Wouldn’t it be nice to attract thousands of people wanting to buy your products & services? John & Nick will show you how!
You'll learn:
· Why podcasting is an incredibly lucrative way to build your authority & tribe
· Steps on how to get started, launch your podcast, and hit the top of the iTunes charts
· How to monetize your podcast and create your dream lifestyle
· The 5 biggest mistakes new podcasters make and how to avoid them
About Nick:
Title: Kick Ass Business Coach & Facebook Marketing Expert
Nick Unsworth is a serial entrepreneur, business coach, and host of the #1 Entrepreneurial Inspiration show on iTunes: Life on Fire TV. As CEO of Life on Fire.com his mission is to inspire the masses to do what they love, relentlessly pursue their passion, and live the dream. Nick sold a business by 30 years old, coached over 1,750 entrepreneurs, and consulted clients including NY Times Best Selling Author John Assaraf, Keller Williams Real Estate, Safeco Insurance, and many more. Connect with Nick on Facebook, Twitter & Linkedin
www.LIfeOnFire.com
www.NickUnsworth.com
www.NicksFanReviews.com
About John:
Title: Founder of EntrepreneurOnFire, a top-ranked business podcast interviewing today's most successful Entrepreneurs
John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a top ranked podcast named "Best in iTunes 2013". John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in both TIME and Inc. Magazine, and is the founder of Podcasters' Paradise; a community where Podcasters can create, grow, and monetize their podcast. EntrepreneurOnFire generates over 800,000 unique downloads a month with past guests such as Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, and Guy Kawasaki. Recaps of the 600+ episodes and MUCH more can be found at EOFire.com.
Connect with John on Facebook, Twitter & Linkedin
About the Event:
Location: 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.
$15 in Advance & $20 at the door.
Agenda:
6-6:30 Meet, Mingle & Have a Beer: Yep! Your payment now includes 2 beers and a little nosh
6:30 Todd Meisler, Co-Founder of SEM SD & Owner of ZD Design Agency opening remarks
6:45-7:30 Hold on tight.... John Lee Dumas and Nick Unsworth hit the stage!
7:30- 7:45 Q and A (What does it all mean)
7:45 Giveaway time!
8pm Network
Giveaways:
*A 30 minute strategy session with Nick Unsworth ($500 value)
* 1 on 1 consulting/strategy session with Todd Meisler
*1 Moz Swag Bag
* 3 Life on Fire T shirts
* 3 Life on Fire gym bags
*A set of 2 Life on Fire pint glasses
* 5 Subscriptions to Visibility Magazine
** Everyone who attends will receive John Lee Dumas' #1 ranked booked in amazon on Podcasting... "Podcast Launch"!!
About SEM SD: We have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking
For more information about this event contact Alexa at [masked] or [masked]
Big parking lot. Yae!
The Founder of SEM San Diego:
Todd Meisler - ZD Design Agency
I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.
My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.
For more information go to: http://www.ZDdesignAgency.com
Or check out our LinkedIn Group here:http://www.linkedin.com/groups/SEM-San-Diego-Search-Engine-4351944?trk=myg_ugrp_ovr
Specialties
Search Engine Marketing
Website Audits
Social Media Marketing
Social Media Audits
Website Development
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising
***************************************************************************************
1ST WAY TO ENTER: Sign up for the July Event and then comment at the bottom of this blog post (and check the box to post on Facebook)! *1 ticket for each comment with Facebook post. 
2ND WAY TO ENTER: Sign up for the July Event, comment at the bottom of this blog post and then Retweet ANY SEM_SanDiego Tweet (MAKE SURE TO INCLUDE THE HASHTAGS #semsd #johnleedumas #nickunsworth)!
*1 ticket for each comment with tweet.
• Winners will be drawn randomly. Must be present at the 7/29 event with John Lee Dumas & Nick Unsworth at CPC Strategy.
• Details of event here: http://www.meetup.com/SEM-San-Diego
• Contest ends at 1:59pm Pacific Time, July 29th, 2014.
30-Minute 1-on-1 Online Marketing Strategy Session with ZD Design
A copy of "Inbound Marketing And SEO Insights From The Moz Blog" by Rand Fishkin & Thomas Hogenhaven (Thanks to Wiley for sponsoring this month's book giveaway)
***************************************************************************************
1ST WAY TO ENTER: Sign up for the David Mihm Event and then comment at the bottom of this blog post (and check the box to post on Facebook)!
*1 ticket for each comment with Facebook post.
2ND WAY TO ENTER: Sign up for the David Mihm Event, comment at the bottom of this blog post and then Retweet ANY SEM_SanDiego Tweet (MAKE SURE TO INCLUDE THE HASHTAGS #semsd #davidmihm)!
*1 ticket for each comment with tweet.
• Winners will be drawn randomly. Must be present at the 6/24 event with David Mihm at CPC Strategy.
• Details of event here: http://www.meetup.com/SEM-San-Diego
• Contest ends at 1:59pm Pacific Time, June 24th, 2014.
30-Minute 1-on-1 Online Marketing Strategy Session with ZD Design
A copy of "Lean UX: Applying Lean Principles to Improve User Experience" by Jeff Gothelf (Publisher: O'Reilly)
***************************************************************************************
1ST WAY TO ENTER: Sign up for the Wil Reynolds event and then comment at the bottom of this blog post (and check the box to post on Facebook)!
*1 ticket for each comment with Facebook post.
2ND WAY TO ENTER: Sign up for the Wil Reynolds event, comment at the bottom of this blog post and then Retweet ANY SEM_SanDiego Tweet (MAKE SURE TO INCLUDE THE HASHTAGS #semsd #wilreynolds)!
*1 ticket for each comment with tweet.
• Winners will be drawn randomly. Must be present at the 5/27 event with Wil Reynolds at CPC Strategy.
• Details of event here: http://www.meetup.com/SEM-San-Diego
• Contest ends at 1:59pm Pacific Time, May 27th, 2014.
Thursday, June 19, 2014
3:00 PM
SEM San Diego is teaming up with Hubspot for a FREE Meetup!!!
Agenda..........
Networking: (3PM - 3:30PM) Grab a pint and meet your fellow inbound marketers.
Housekeeping: 10 Minutes to make sure everyone checked in, has a beer, and is ready to learn!
- HubSpot Inbound Intro: (3:40PM - 4:00PM) SPECIAL GUEST Dan Tyre (@DanTyre), one of the first HubSpotters and creator of the "SMarketing" term, love San Diego so much he offered to come back for round two. He is here to get us fired up for inbound marketing. If you've never seen him speak before, you are in for a treat with his lively personality and endless depths of inbound knowledge that he will pass onto you.
- The Science of Social Media: (4:00PM - 5:30PM) SPECIAL GUEST Dan Zarrella (@DanZarrella) is traveling to San Diego to give the SD HUG a special treat. He will be focusing on the science of social media and is bound to give away a few secrets from his upcoming book on the subject.
- Group Discussion / Wrap-Up: (5:30PM - 6:00PM) An informal Q&A session to address your questions and help you immediately apply what we just discussed. Also a great time to try all of the delicious Karl Strauss beers.
- Networking: We will hang out at the tasting room after the presentations and get to know all of you amazing people. This is a great time to pick our brains, especially Dan Tyre's limitless inbound marketing knowledge.
Woodstock's PizzaOne final and very important note. We are very happy about being able to host this at Karl Strauss and think it will be a great environment for the SD HUG.
We will be providing everyone with one free drink ticket and free pizza from Woodstock's Pizza who has been winning Best Pizza awards in San Diego for the past 30 years.
I believe that SEO agencies needs to look more and more like Digitally Driven PR agencies.
Successful SEO in the future will require a combination of:
· deciphering the customer journey
· understanding news cycles and what causes them to take off
· killer creative execution
· well researched content
· data driven approach to outreach / messaging
· testing mentality
· strong indexability / findability
· community building
· strategy
Successful SEO is the culmination of all the above and to win long term, this multi-disciplinary approach is the key! We'll discuss the transformation of SEER and how we have prepared for the changes, where we were right, and where we were wrong.
About the Event:
Location! 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.
$15 in Advance & $20 at the door. Price includes 2 drink tickets for beer, wine or soda and appetizers.
Agenda:
6-6:30 Meet, Mingle & Have a Beer and a little nosh
6:30-7:15 Wil Reynolds: The Growing Role of PR in SEO
7:15- 7:45 Q and A (What does it all mean) & Giveaway
• 5 Subscriptions to Visibility Magazine
7:45-8 Network
About Wil:
Wil Reynolds has dedicated his career to driving traffic to websites and analyzing the impact that traffic has on the bottom line. He founded SEER Interactive, an online marketing agency, in 2002. The company now employs 70 people with specialties including SEO, PPC, and Analytics. SEER Interactive has been among the top 100 fastest growing companies in Philadelphia for five straight years, and Wil was personally awarded the Philadelphia Small Businessperson of the Year award in 2012. In the search industry, Wil is known for dynamic, actionable presentations and his ability to connect traditional marketing goals with tangible online results.
About SEM San Diego:
We will have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking
For more information about this event contact Todd at [masked]
The Founder of SEM San Diego:
Todd Meisler - ZD Design Agency
I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.
My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.
For more information go to: http://www.ZDdesignAgency.com
Or check out our LinkedIn Group here:http://www.linkedin.com/groups/SEM-San-Diego-Search-Engine-4351944?trk=myg_ugrp_ovr
Specialties
Search Engine Marketing
Website Audits
Social Media Marketing
Social Media Audits
Website Development
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising
Ross Hudgens of Siege Media will discuss: How to Generate Search ROI With Content Marketing
Are you building content without any idea of whether or not it's helping you make money? Are your search initiatives not gaining ground? Ross will help you solve those problems by discussing frequent problems he sees with content marketing campaigns, specifically with how they apply to search.
About the Event:
Location! 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.
$15 in Advance & $20 at the door. Price includes 2 drink tickets for beer, wine or soda and appetizers.
Agenda:
6-6:30 Meet, Mingle & Have a Beer and a little nosh
6:30-7:15 Ross Hudgens: How to Generate Search ROI With Content Marketing
7:15- 7:45 Q and A (What does it all mean) & Giveaway
• 5 Subscriptions to Visibility Magazine
7:45-8 Network
About Ross:
Ross Hudgens is the founder of Siege Media, a content marketing agency. Based in San Diego, California, Ross has a background in content promotion and SEO. He is a frequent speaker on the internet marketing circuit and is well known for his writing on the Siege Media blog and also his personal website,RossHudgens.com.
About SEM San Diego:
We will have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking
For more information about this event contact Todd at [masked] or [masked]
The Founder of SEM San Diego:
Todd Meisler - ZD Design Agency
I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.
My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.
For more information go to:http://www.ZDdesignAgency.com
Or check out our LinkedIn Group here:http://www.linkedin.com/groups/SEM-San-Diego-Search-Engine-4351944?trk=myg_ugrp_ovr
Specialties:
Search Engine Marketing
Website Audits
Social Media Marketing
Social Media Audits
Website Development
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising
Description: In this lecture Professor Duimstra discusses best practices in User Experience (UX). Through case studies and examples, he brings the audience an understanding of modern UX, including strategy, Persona development, Wireframing, User Flows, graphic design and more.
Every great website, mobile app or digital experience should begin with solid UX and design. Today, companies like Apple and Nike are winning by providing a superior aesthetic and functional experience than their competitors. Mr. Duimstra will discuss the role of UX in creating those meaningful interactions with a brand.
Jeremy focuses these discussions on how-to information that is required to take actionable items away from the event.
About Jeremy: Jeremy Duimstra began his career with a big move from Michigan to Los Angeles. While in Tinseltown he had the opportunity to design DVD interfaces for Dreamworks and Universal Studios, including some notable movies such as Caddyshack, Animal House, and Slap Shot. In 1999 a job opportunity emerged, pulling him back to his hometown of Grand Rapids, working for Amway Corporation on multiple digital initiatives, including one of the largest e-Commerce projects of its time.
The siren song of Southern California soon became too loud to ignore, and Mr. Duimstra moved back to paradise - San Diego. There he founded Glimpse Interactive, an Interactive Agency specializing in digital marketing. In 2007 Jeremy partnered with good friend and respected business development superhero, Mike Maginnis. The two Co-Founded MJD Interactive Agency, which has become one of the top Digital Agencies in Southern California.
MJD’s clients include Oakley, Legendary Films, Vail Resorts, Titleist Performance Institute, NBC Universal, Sycuan, SDG&E, DJO Global, Riot Games, Falken Tires, Bad Boy, Tony Robbins, Qualcomm, Marzetti, Pfizer, UCSD, SDSU, LG, Althea Technologies, and many others.
A graduate of Harvard Business School’s Digital Marketing Program, Jeremy is constantly looking to learn new things about the digital world around us. Part of learning is giving back what you know to the community, and to achieve that Jeremy serves as the Adjunct Professor of Web Marketing Strategies at the University of California, San Diego Extension Campus. He is also currently serving as a Co-Chair of the CommNexus Marketing SIG.
Location: 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.
$15 in Advance & $20 at the door.
6-6:30 Meet, Mingle & Have a Beer: Yep! Your payment now includes 2 beers and a little nosh
6:30-7:15 Jeremy Duimstra on Perfecting User Experience
7:15- 7:45 Q and A (What does it all mean)
7:45 Giveaway time!
8pm Network
We will have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
Feel free to send this invitation to a colleague or friend.
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Todd Meisler - ZD Design Agency
I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.
My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.
For more information go to: http://www.ZDdesignAgency.com
Or check out our LinkedIn Group here: http://www.linkedin.com/groups/SEM-San-Diego-Search-Engine-4351944?trk=myg_ugrp_ovr
Specialties
Search Engine Marketing
Website Audits
Social Media Marketing
Social Media Audits
Website Development
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising
