He will take us on a whirlwind tour of the latest and greatest with the world’s largest link intelligence database, and show how link profiles can help build brands through social media and digital PR.
John will share some unique patterns, strategies and techniques that can help you interpret big data to make smarter marketing decisions - and potentially predict the future!”
Mel is founder of Seattle-based consultancy – Delightful Communications – which helps businesses and individuals understand and successfully apply strategies that focus on Social Media Integration, Digital PR and Personal Branding. He is the US Brand Ambassador for Majestic SEO, evangelizing the largest publically available link intelligence database & toolset on the planet.
Previous to Delightful and Majestic, Mel spent 7 years as Digital Marketing Evangelist at Microsoft Advertising. Mel has spoken about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.
With his first book – Pioneers of Digital – now published, he is now based with his family in Seattle and regularly writes for Microsoft, Media Week, Brand Republic, Econsultancy and other 3rd party publications.
Follow Mel on Twitter and Facebook!
John is a digital marketing pro with an unstoppable passion for helping others get smarter about search marketing. He is an award-winning speaker and a popular contributor to blogs including SEW, ClickZ and Huffington Post. He often teaches Excel techniques to digital marketers because he believes these data management tools make it easier to make smarter digital marketing decisions. He is equally convinced that caffeine is responsible for many of his best decisions.
Follow John on Twitter: @jmgagnon.
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About the Event:
Location: 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.
$15 in Advance & $20 at the door.
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Agenda:
6-6:30 Meet, Mingle & Have a Beer: Yep! Your payment now includes 2 beers and a little nosh
6:30-7:00 Mel Carson -- Links are Not Just for SEO
7:00-7:30 John Gagnon of Bing Ads
7:30- 7:45 Q and A (What does it all mean)
7:45 Giveaway time!
* 3 Copies Of Mel Carson's book, "Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media"
* 5 Subscriptions to Visibility Magazine
* A free months platinum subscription for every attendee (worth $399)
7:45-8:00 Network
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We will have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
Feel free to send this invitation to a colleague or friend.
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Todd Meisler - ZD Design Agency
I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.
My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.
For more information go to: http://www.ZDdesignAgency.com
Or check out our LinkedIn Group here: http://www.linkedin.com/groups/SEM-San-Diego-Search-Engine-4351944?trk=myg_ugrp_ovr
Specialties
Search Engine Marketing
Website Audits
Social Media Marketing
Social Media Audits
Website Development
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising
HAPPY HOLIDAYS SEM SAN DIEGO MEMBERS! Let's get social and meetup on Tuesday night December 17th.
Network and get business for Christmas.
Come and enjoy some holiday time with fellow SEM and SEO professionals and marketers. You deserve it! There will be food, drinks and gifts for the people who have been good and attended our awesome events this year.
Happy holidays, friends! It’s been a great year; one filled with growth and opportunity, hard work and tough decisions. And as 2013 slowly comes to a close, we deserve a moment to celebrate our successes, reflect on our achievements, and revel in good company.
To that end, we’d like to cordially invite you to a collaborative holiday festivity, organized alongside our friends and counterparts in the San Diego tech and design scene. We’re joining forces with some of SD’s best Meetup groups to bring you a merry gathering to remember:
UX Speakeasy
Refresh SD
SEM San Diego
and potentially others to come.
We’ll be meeting at a 57 Degrees, a charming and festive wine bar near midtown, with a wide variety of beers on tap and, naturally, a killer wine selection. Delicious food will be provided.
We’re still sorting out a few last-minute details, This will be a paid event but only so we can guarantee food and refreshments - we intend to throw every cent collected back into the gathering.
This will be a fantastic socializing and networking opportunity, with a few surprises still in the works, so stay tuned. In the meantime: gobble gobble!
All the best and thanks for a great year.
Todd Meisler and SEM San Diego Staff
As internet marketers we all know that content is king. With that said what is not quite as clear is how a business takes content and turns it into customers and clients. CPC Strategy, a Paid Search Agency has been able nearly triple their client base thanks in large part to their inbound marketing strategy.
At our next Meetup CPC Strategy's Nii A. Ahene will pull back the curtains on the company's inbound marketing lead generation process, revealing how the company takes content and turns it into sales opportunities. No questions will be off limits so come prepared!
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About the Event: Please note we are at a new venue starting this month! 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.
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Agenda:
6-6:30 Meet, Mingle & Have a Beer: Yep! Your payment now includes 2 beers and a little nosh
6:30-7:15 Nii Ahene -- Business Acquisition Funnel
7:15- 7:45 Q and A (What does it all mean) & Giveaway
3 Copies of Advanced Google AdWords, 2nd Edition by Brad Geddes
5 Subscriptions to Visibility Magazine
7:45-8 Network
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Nii is COO of CPC Strategy, a shopping feed management agency and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. He has been with CPC Strategy since January of 2007. Prior to working with CPC Strategy, Nii was a product manager at eBay working on algorithmic merchandising and reviews and guides.
We will have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
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For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
Feel free to send this invitation to a colleague or friend.
Max Thomas of Thunder SEO will discuss: Changes to Search The changes in Google search results are verging on mind boggling. From the rise of authorship to Knowledge Graph, to new Google products, it's a very different "search landscape" from 2 or 3 years ago. In this session we'll take a deep dive look at what's changing and what are the some of the immediate things search marketers can do to stay ahead as well as anticipate new changes.
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About Max:
Early to the Web, Max started his first online e-commerce venture in 1997.
In 2007, Max founded Thunder SEO which develops innovative and results-driven online marketing solutions serving the corporate legal, multi-family apartments, medical, hospitality and other industry markets. Head-quartered in San Diego, CA, Thunder was named by San Diego Business Journal as one of the 100 Fastest Growing Private Companies in 2013.
Max has spoken regularly at SMX, WordCamp and other online marketing conferences. You can read more about his take on online marketing and building companies on his blog and his love of socks on Socked.In.
About the Event:
Please note we are at a new venue starting this month! 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.
$15 in Advance & $20 at the door.
Agenda:
6-6:30 Meet, Mingle & Have a Beer: Yep! Your payment now includes 2 beers and a little nosh
6:30-7 Topic of discussion: SEO: Changes to Search
7-7:30 Q and A (What does it all mean)
7:30- 7:45 Giveaway.
3 Copies of "The Art of SEO: Mastering Search Engine Optimization" by Eric Enge, Stephen Spencer, Rand Fishkin and Jessica
5 Subscriptions of Visibility Magazine
7:45-8 Network
---------------------------------------------------------------------------
We will have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
Feel free to send this invitation to a colleague or friend.
---------------------------------------------------------------------------
Todd Meisler - ZD Design Agency
I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.
My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.
For more information go to: http://www.ZDdesignAgency.com
Or check out our LinkedIn Group here: http://www.linkedin.com/groups/SEM-San-Diego-Search-Engine-4351944?trk=myg_ugrp_ovr
Specialties
Search Engine Marketing
Website Audits
Social Media Marketing
Social Media Audits
Website Development
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising
Tim Homuth will be presenting on "Content Marketing: Branding, Copywriting, Inbound Marketing, Blogging & Social" and will share his inside knowledge on what he's learned working with brands and celebrities.
In this talk we will cover how to...
How brands can set expectations and step it up! How to do some real marketing instead of blaming your online marketing agency for shortcomings on the new Google Panda / social influence world we are in. How to shift your lackadaisical content strategy so it doesn't sabotage your search marketing and your brand. Tim will also give a takeaway checklist to measure your efforts against.
Agenda:
6-6:30 Meet and Mingle (Who's frgn who?)
6:30-7 Topic of discussion: Hardcore Marketing Tactics that Work
7-7:30 Q and A (What does it all mean)
7:45-8 Network (enjoy drink specials and great food specials)
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We will have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
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For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
Feel free to send this invitation to a colleague or friend.
Our April Topic: Hardcore SEO & Social Media tools with Nicole Munoz.
Bring your laptop to this just under 45 minute presentation because you won’t want to miss a step! During this session we will walk you from beginner to social media expert.
After attending you will be able to:
• Setup all of your social media profiles the right way
• Update all of your social media profiles with just a few clicks every day.
• Understand the purpose of Twitter lists and why you need to start creating them now.
• Know how to appear to be everywhere.
• Have a step by step strategy you can implement immediately without having to hire an expensive social media manager.
• Know how to grow your twitter followers and Facebook fans in a natural and real way.
• Understand the role social media places in order to get your site ranked #1 in Google and you will be able to take action on that knowledge.
Why this workshop is important for In House Social Media Teams, Solo Business Owners, and Authors and Consultants:
• In House Social Media Teams will walk away with a strategy plan that will enable them to best utilize their resources in a cost effective and efficient way.
• Solo Business Owners will learn how to setup and implement a Social Media Strategy that takes less than 15 minutes a day to run!
• Authors, Consultants, and Experts will learn how to become the authority for their niche in an easy to implement way without having to write and publish hundreds of new articles of content each month!
Bio:
Nicole grew up in Southern California near San Diego, CA. After investing in SEO and marketing courses, and putting into action the things she learned, her site shot to the top of Google for the extremely competitive keyword “camping gear”, where her site stayed for over 5 years.
In 2008, Nicole founded Start Ranking Now, a successful SEO and marketing Company, where she has helped hundreds of business owners achieve the same success she has.
Nicole owns and operates two online businesses, has written 12 books and she's an in-demand speaker and Marketing Consultant, speaking at least 20 times a year at marketing conferences across North America.
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Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
We are very excited to announce that Jill Addison will be presenting:
Media tools - with Nicole Munoz.
Our April Topic: Hardcore SEO & Social Media tools with Nicole Munoz.
Bring your laptop to this just under 45 minute presentation because you won’t want to miss a step! During this session we will walk you from beginner to social media expert.
After attending you will be able to:
• Setup all of your social media profiles the right way
• Update all of your social media profiles with just a few clicks every day.
• Understand the purpose of Twitter lists and why you need to start creating them now.
• Know how to appear to be everywhere.
• Have a step by step strategy you can implement immediately without having to hire an expensive social media manager.
• Know how to grow your twitter followers and Facebook fans in a natural and real way.
• Understand the role social media places in order to get your site ranked #1 in Google and you will be able to take action on that knowledge.
Why this workshop is important for In House Social Media Teams, Solo Business Owners, and Authors and Consultants:
• In House Social Media Teams will walk away with a strategy plan that will enable them to best utilize their resources in a cost effective and efficient way.
• Solo Business Owners will learn how to setup and implement a Social Media Strategy that takes less than 15 minutes a day to run!
• Authors, Consultants, and Experts will learn how to become the authority for their niche in an easy to implement way without having to write and publish hundreds of new articles of content each month!
Bio:
Nicole grew up in Southern California near San Diego, CA. After investing in SEO and marketing courses, and putting into action the things she learned, her site shot to the top of Google for the extremely competitive keyword “camping gear”, where her site stayed for over 5 years.
In 2008, Nicole founded Start Ranking Now, a successful SEO and marketing Company, where she has helped hundreds of business owners achieve the same success she has.
Nicole owns and operates two online businesses, has written 12 books and she's an in-demand speaker and Marketing Consultant, speaking at least 20 times a year at marketing conferences across North America.
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SEM San Diego Members, You've Been Hooked Up!
Lot's of Prizes for this evening via our awesome sponsors:
-------------------------------------
1. A Great Book.-- The Connected Company by David Gray
Two lucky people will win this book. It's great for anyone who wants to have a clear simple roadmap for business strategy.
2. Fifty Seven Degrees - 2 for one drink special card
Get 2 for one wine.
3. SEM San Diego T-Shirt
One person each month will win this really cool t-shirt! Need I say more?
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For more information about this event contact Todd at 619-255-2659begin_of_the_skype_highlighting 619-255-2659 FREE end_of_the_skype_highlighting or info@semsandiego.com
To RSVP please visit:
(RSVP on LinkedIn) or
(RSVP on MeetUp) on this page on upper right.
Admission: $10
Feel free to send this invitation to a colleague or friend.
We hope to see you on the 30th!
-------------------------------------------------------------------------------------------
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
We hope to see you on the 30th!
We are very excited to announce that Mike Roberts will be presenting:
7 Small Business Social Media Trends for 2013
The digital world has never changed as quickly as it does now, forcing businesses of all sizes to look at the bigger trends to see what needs to be done today to prepare to compete in tomorrow's marketplace. As a trend-spotting specialist, Mike Roberts will break down 7 of the most pressing and widespread social media trends that are changing the way small business is done. He'll build a conceptual framework and then drill down into actionable takeaways for each trend.
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising
Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
Agenda:
6-6:30 Meet and Mingle
6:30-6:40 Guest Speaker Introduction with Todd Meisler
6:40-7:15 Topic of discussion: Social Media Trends for 2013
7:15-7:30 Q and A (What does it all mean?)
7:30-7:40 Contest winners (lots of prizes, pretty damn good odds)
7:40-8 Network (enjoy drink specials and meet fellow business attendees)
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Mike Roberts is a digital marketing strategist with experience on both the client and agency side. He focuses on tracking digital trends through both quantitative and qualitative analysis. His Business acumen leads to high level content development and innovative brand marketing utilizing new media and technology.
His brand portfolio includes Proctor & Gamble, Hewlett Packard, NBC Universal, KPBS, U-T San Diego, San Diego Ad Club to name a few, as well as many small businesses and start-ups. Follow him on Twitter, Google+, YouTube, LinkedIn, or his digital marketing video blog: http://AllegorieDesign.com.
-------------------------------------
SEM San Diego Members, You've Been Hooked Up!
Lot's of Prizes for this evening via our awesome sponsors:
-------------------------------------
1. A Great Book.-- TBA
Two lucky people will win this book. It's great for anyone who wants to know how to test and tune landing pages to improve your bottom line.
2. 5 Subscriptions to "Visibility Magazine"
This is great magazine for website designers and SEO professionals.
3. 5 Subscriptions to "Search Marketing Standard Magazine"
The online marketing resource for business professionals.
4. Fifty Seven Degrees - 2 for one drink special card
Get 2 for one wine.
5. SEM San Diego T-Shirt
One person each month will win this really cool t-shirt! Need I say more?
-------------------------------------
For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
To RSVP please visit:
(RSVP on LinkedIn) or
(RSVP on MeetUp) on this page on upper right.
Admission: $10
Feel free to send this invitation to a colleague or friend.
We hope to see you on the 27th!
-------------------------------------------------------------------------------------------
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
We hope to see you on the 27th!
We are very excited to announce that Gary Ware will be presenting:
Search and Social: How to leverage social media and SEO to create quality traffic with guest speaker Gary Ware.
Leveraging Search & Social:
With the introduction of social the consumer purchase decision has become increasingly fragmented. Consumers are not just using social as a channel to keep in touch with friends and family. They are also using it as a channel to do research, and get opinions from their peers prior to making a purchase. Search is also continues to be a key player in purchase decisions; therefore as marketers if you are not aligning your strategy to these new behaviors you are missing the opportunity to be added to the consumer’s consideration set. We are in a time where budgets are flat, but expectations continue to rise, so we need to think smart and have a cohesive strategy across search and social platforms. This presentation will give you tools that will enable you to do just that. Therefore allowing you to reach consumers at the right stages of the purchase funnel.
You will learn
• Tips on how to leverage social to increase ranking
• How to take advantage of reviews and social signals to influence purchase decisions
• How to leverage social data to improve audience targeting
• How to identify the right social channel that aligns with your objectives.
Agenda:
6-6:30 Meet and Mingle
6:30-6:40 Guest Speaker Introduction with Todd Meisler
6:40-7:15 Topic of discussion: Search and Social with Gary Ware
7:15-7:30 Q and A (What does it all mean?)
7:30-7:40 Contest winners (lots of prizes including Scott Stratten's new book, pretty damn good odds)
7:40-8 Network (enjoy drink specials and meet fellow business attendees)
-------------------------------------
Gary Ware is the Director of Digital Experience at i.d.e.a. He leads the team of digital marketers that are responsible for bridging the gap between offline and online worlds to ensure that the brand partners that they work with have a seamless experience for their customers.
His account portfolio includes fortune 500 clients such as Research in Motion (Blackberry), McAfee, Intel, and Urban Outfitters just to name a few.
Gary has won numerous awards, including the 2010 Media Post Best online Search Award, Platinum 2007 Spotlight Award from The League of American Communications Professionals, as well as three W3 Silver Awards. Gary is also on the San Diego Ad Club executive board as Secretary, and is Past President for Ad 2 San Diego.
-------------------------------------
SEM San Diego Members, You've Been Hooked Up!
Lot's of Prizes for this evening via our awesome sponsors:
-------------------------------------
1. Scott Stratten's new book "The Book of Business Awesome / The Book of Business UnAwesome"!
Two lucky people will win this book. It's great for anyone who wants to know how to test and tune landing pages to improve your bottom line.
2. 5 Subscriptions to "Visibility Magazine"
This is great magazine for website designers and SEO professionals.
3. 5 Subscriptions to "Search Marketing Standard Magazine"
The online marketing resource for business professionals.
4. Fifty Seven Degrees - 2 for one drink special card
Get 2 for one wine.
5. SEM San Diego T-Shirt
One person each month will win this really cool t-shirt! Need I say more?
-------------------------------------
For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
To RSVP please visit:
(RSVP on LinkedIn) or
(RSVP on MeetUp) on this page on upper right.
Admission: $10
Feel free to send this invitation to a colleague or friend.
We hope to see you on the 30th!
