David Mihm, Director of Local Strategy at Moz will discuss: The Competitive Local Search Landscape
Description: With one out of every three searches--including half of all mobile searches--showing local intent, few disciplines within SEO offer as much opportunity to bring in new customers as Local. Moz's David Mihm will take you through the evolution of the local search landscape -- particularly the evolution of Google's local search algorithm and where it might be headed -- as he documents his strategy for analyzing and acting on local search results.
You'll learn:
- The major factors for ranking well in local searches (and why they're important)
- No-brainer fundamentals that every brick-and-mortar business (and the agencies serving them) should implement
- Tactics for auditing your clients' local search presence and learning from their competitors--whether local or national
- Where to increase your local search focus throughout the second half of 2014 and into 2015
About David:
Title: Director of Local Strategy, Moz
David Mihm is one of the world’s leading practitioners of Local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. David co-founded GetListed.org, which he sold to Moz in November 2012.
David writes about Local Search on the Moz blog and formerly wrote a column on Local Search at Search Engine Land. His annual Local Search Ranking Factors project is among the most important studies of Local SEO.
He previously served on the Board of Directors of SEMpdx, Portland's search marketing trade organization, as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011, and currently serves on its Advisory Board.
About the Event:
Location: 2820 Camino Del Rio S. Suite 300 in the Mission Valley area.
First 100 people to sign up get a Moz t-shirt!
$15 in Advance & $20 at the door.
Agenda:
6-6:30 Meet, Mingle & Have a Beer: Yep! Your payment now includes 2 beers and a little nosh
6:30-7:15 David Mihm, Director on The Competitive Local Search Landscape
7:15- 7:45 Q and A (What does it all mean)
7:45 Giveaway time!
8pm Network
Giveaways:
*5 Subscriptions of Visibility Magazine
*1 Moz Swag Bag
We will have a casual yet informative meeting with search marketing professionals and business owners to cover this topic and answer any and all questions. This will be great for beginners or intermediate level internet marketers and business owners who want to learn more about new changes in SEO.
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking
For more information about this event contact Todd at [masked] or [masked]
Big parking lot!
The Founder of SEM San Diego:
Todd Meisler - ZD Design Agency
I own and operate a local company called ZD Design Agency. We are a website development, SEO and Social Media Marketing agency whose clients include small businesses and startups to larger companies ranging in all sectors and regions in the US. We specialize in Search Engine Marketing, PPC, SEM, Internet Strategy, Website and SEO auditing as well as Social Media Auditing and planning. We manage online marketing campaigns, PPC and Paid Advertising. We create dynamic websites, provide SEO, SEM and SMM consulting and auditing services to create expert online marketing and social media plans for small and medium sized companies.
My background is in the business management, internet marketing, technology, online strategies, design, web development, consulting, speaking, publishing, art direction and music. I am a singer and drummer for 30 years and have played with many well known musicians over the years while living in the Los Angeles area. In fact, I'm looking for a new band- let me know if you are a musician too! I have experience in audio production and music as well as multimedia presentation and production.
For more information go to: http://www.ZDdesignAgency.com
Or check out our LinkedIn Group here:http://www.linkedin.com/groups/SEM-San-Diego-Search-Engine-4351944?trk=myg_ugrp_ovr
Specialties
Search Engine Marketing
Website Audits
Social Media Marketing
Social Media Audits
Website Development
Online Consulting
SEO, SEM, SMM Consulting
PPC, Paid Advertising