We are very excited to announce that Mike Roberts will be presenting:
7 Small Business Social Media Trends for 2013
The digital world has never changed as quickly as it does now, forcing businesses of all sizes to look at the bigger trends to see what needs to be done today to prepare to compete in tomorrow's marketplace. As a trend-spotting specialist, Mike Roberts will break down 7 of the most pressing and widespread social media trends that are changing the way small business is done. He'll build a conceptual framework and then drill down into actionable takeaways for each trend.
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising
Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
Agenda:
6-6:30 Meet and Mingle
6:30-6:40 Guest Speaker Introduction with Todd Meisler
6:40-7:15 Topic of discussion: Social Media Trends for 2013
7:15-7:30 Q and A (What does it all mean?)
7:30-7:40 Contest winners (lots of prizes, pretty damn good odds)
7:40-8 Network (enjoy drink specials and meet fellow business attendees)
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Mike Roberts is a digital marketing strategist with experience on both the client and agency side. He focuses on tracking digital trends through both quantitative and qualitative analysis. His Business acumen leads to high level content development and innovative brand marketing utilizing new media and technology.
His brand portfolio includes Proctor & Gamble, Hewlett Packard, NBC Universal, KPBS, U-T San Diego, San Diego Ad Club to name a few, as well as many small businesses and start-ups. Follow him on Twitter, Google+, YouTube, LinkedIn, or his digital marketing video blog: http://AllegorieDesign.com.
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SEM San Diego Members, You've Been Hooked Up!
Lot's of Prizes for this evening via our awesome sponsors:
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1. A Great Book.-- TBA
Two lucky people will win this book. It's great for anyone who wants to know how to test and tune landing pages to improve your bottom line.
2. 5 Subscriptions to "Visibility Magazine"
This is great magazine for website designers and SEO professionals.
3. 5 Subscriptions to "Search Marketing Standard Magazine"
The online marketing resource for business professionals.
4. Fifty Seven Degrees - 2 for one drink special card
Get 2 for one wine.
5. SEM San Diego T-Shirt
One person each month will win this really cool t-shirt! Need I say more?
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For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
To RSVP please visit:
(RSVP on LinkedIn) or
(RSVP on MeetUp) on this page on upper right.
Admission: $10
Feel free to send this invitation to a colleague or friend.
We hope to see you on the 27th!
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Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
We hope to see you on the 27th!
We are very excited to announce that Gary Ware will be presenting:
Search and Social: How to leverage social media and SEO to create quality traffic with guest speaker Gary Ware.
Leveraging Search & Social:
With the introduction of social the consumer purchase decision has become increasingly fragmented. Consumers are not just using social as a channel to keep in touch with friends and family. They are also using it as a channel to do research, and get opinions from their peers prior to making a purchase. Search is also continues to be a key player in purchase decisions; therefore as marketers if you are not aligning your strategy to these new behaviors you are missing the opportunity to be added to the consumer’s consideration set. We are in a time where budgets are flat, but expectations continue to rise, so we need to think smart and have a cohesive strategy across search and social platforms. This presentation will give you tools that will enable you to do just that. Therefore allowing you to reach consumers at the right stages of the purchase funnel.
You will learn
• Tips on how to leverage social to increase ranking
• How to take advantage of reviews and social signals to influence purchase decisions
• How to leverage social data to improve audience targeting
• How to identify the right social channel that aligns with your objectives.
Agenda:
6-6:30 Meet and Mingle
6:30-6:40 Guest Speaker Introduction with Todd Meisler
6:40-7:15 Topic of discussion: Search and Social with Gary Ware
7:15-7:30 Q and A (What does it all mean?)
7:30-7:40 Contest winners (lots of prizes including Scott Stratten's new book, pretty damn good odds)
7:40-8 Network (enjoy drink specials and meet fellow business attendees)
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Gary Ware is the Director of Digital Experience at i.d.e.a. He leads the team of digital marketers that are responsible for bridging the gap between offline and online worlds to ensure that the brand partners that they work with have a seamless experience for their customers.
His account portfolio includes fortune 500 clients such as Research in Motion (Blackberry), McAfee, Intel, and Urban Outfitters just to name a few.
Gary has won numerous awards, including the 2010 Media Post Best online Search Award, Platinum 2007 Spotlight Award from The League of American Communications Professionals, as well as three W3 Silver Awards. Gary is also on the San Diego Ad Club executive board as Secretary, and is Past President for Ad 2 San Diego.
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SEM San Diego Members, You've Been Hooked Up!
Lot's of Prizes for this evening via our awesome sponsors:
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1. Scott Stratten's new book "The Book of Business Awesome / The Book of Business UnAwesome"!
Two lucky people will win this book. It's great for anyone who wants to know how to test and tune landing pages to improve your bottom line.
2. 5 Subscriptions to "Visibility Magazine"
This is great magazine for website designers and SEO professionals.
3. 5 Subscriptions to "Search Marketing Standard Magazine"
The online marketing resource for business professionals.
4. Fifty Seven Degrees - 2 for one drink special card
Get 2 for one wine.
5. SEM San Diego T-Shirt
One person each month will win this really cool t-shirt! Need I say more?
-------------------------------------
For more information about this event contact Todd at 619-255-2659 or info@semsandiego.com
To RSVP please visit:
(RSVP on LinkedIn) or
(RSVP on MeetUp) on this page on upper right.
Admission: $10
Feel free to send this invitation to a colleague or friend.
We hope to see you on the 30th!
We are very excited to announce that Tim Ash, author of " Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" will be presenting:
Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. Yet most marketing programs focus on traffic acquisition, and pay very little attention to the landing page.
Do your landing pages have severe and fundamental problems? Luckily, many landing page problems are universal and can easily be identified and corrected.
Learn how to avoid the most common landing page sins in this fast-paced & entertaining session with noted conversion authority and bestselling author Tim Ash. Once you are armed with the seven deadly sins framework, you can easily apply these techniques to your own site or landing page to quickly boost conversions and profits.
You Will Learn
· Why less is more when it comes to landing page design elements
· How to align the content of your landing pages with your visitors' expectations
· Techniques for building trust and credibility online
· Tips on clarifying your call to action
· How to ruthlessly edit your text down to simple headlines and short bullet lists
Who Should Attend
CMOs, marketing directors, SEM/SEO campaign managers, online media buyers, affiliate and ecommerce marketers, webmasters & web designers and anyone involved in creating online offers and increasing conversion rates on a website.
Tim Ash is CEO, SiteTuners and Chair, Conversion Conference
Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. Since 2002, SiteTuners has improved conversion rates for over 1000 clients large and small, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach.
Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference - the first worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design, tactics to improve website conversion rates, and is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
SEM San Diego Members, You've Been Hooked Up!
Lot's of Prizes for this evening via our awesome sponsors:
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For more information about this event contact Todd Meisler @ todd@zddesign.net
http://linkd.in/POnNP8 (RSVP on LinkedIn) or
(RSVP on MeetUp) on this page on upper right.
Admission: $10
Feel free to send this invitation to a colleague or friend.
We hope to see you on the 25th!
We are very excited to announce that Jill Addison will be presenting:
Video SEO Strategies - What's Working Now with Jill Addison.
With recent updates to Google's algorithm, online video is more important than ever to help your clients rank with search engines. Join us for this dynamic presentation where we'll take a closer look at big trends in online video and share practical tips that will exponentially increase the results you achieve for your clients.
You'll learn:
• 5 Sure Fire Techniques to Create Powerfully Rankable Video
• A Little Known Trick for Increasing Rankings through YouTube
• 3 Nifty Free Tools to Increase Lead Generation through Video
• 7 Practical Methods to Improve SEO with Video
• and More!
Bio:
Jill Addison is an Online Video Producer (www.JillAddison.com) who loves helping small and mid-sized businesses strategically use online video to rank with search engines and make a personal connection with prospective clients. She specializes in coaching her clients for a natural performance, even when they're afraid to be on camera. Jill recently created a much-buzzed-about Video SEO Package where she can provide one full year of social media video content in one 3-hour shoot. Check it out here: http://jilladdison.com/video-seo/
Jill lives in San Diego with her husband, Eric, who is also in the video production industry.
Agenda:
6-6:30 Meet and Mingle
6:30-6:40 Guest Speaker Introduction with Todd Meisler
6:40-7:15 Topic of discussion: Video SEO Strategies
7:15-7:30 Q and A (What does it all mean?)
7:30-8:00 Contest winners (enjoy drink specials and meet fellow business attendees
-------------------------------------
SEM San Diego Members, You've Been Hooked Up!
Lot's of Prizes for this evening via our awesome sponsors:
-------------------------------------
1. A Great Book.-- The Connected Company by David Gray
Two lucky people will win this book. It's great for anyone who wants to have a clear simple roadmap for business strategy.
2. Fifty Seven Degrees - 2 for one drink special card
Get 2 for one wine.
3. SEM San Diego T-Shirt
One person each month will win this really cool t-shirt! Need I say more?
-------------------------------------
For more information about this event contact Todd at 619-255-2659begin_of_the_skype_highlighting 619-255-2659 FREE end_of_the_skype_highlighting or info@semsandiego.com
To RSVP please visit:
(RSVP on LinkedIn) or
(RSVP on MeetUp) on this page on upper right.
Admission: $10
Feel free to send this invitation to a colleague or friend.
We hope to see you on the 29th!
-------------------------------------------------------------------------------------------
Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.
We hope to see you on the 29th!
