In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media signals including citations, likes, comments, and shares. Brands that have hesitated to enter the social media fracas have paid a price in terms of organic search rankings. Conversely, brands who embraced social early have benefitted from the additional boost in visibility. The integration of social media tactics into search engine optimization (SEO) efforts can maximize the impact of those efforts on brand visibility, credibility, and sales. The following seven steps will ensure an optimal organic search engine presence.
- Claim & Optimize Social Profiles
- Listen, Learn & Apply
- Integrate with Website
- Develop Winning Content
- Go Local, Mobile & Social with Search
- Monitor Social Mentions & Citations
- Measure & Optimize
Due to recent changes in consumer behavior, social media will continue to impact search engine rankings and SEO strategy. By integrating social media with your search marketing efforts, you will see a measurable and positive impact on your rankings, traffic and ultimately, sales. Follow the seven steps outlined above and see a return on your marketing investment in the coming year, before your competitors figure it out.
Event Specifics:
Date: Wed, February 25th
Type: Speaker, Mingle and Fun
Time: 6:30 - 9:30 PM
Location: Fifty Seven Degrees
1735 Hancock Street, San Diego, CA
Price: A mere $15 now, $20 at door so get your ticket now!
Parking: Street parking free after 6pm.
Food and Drinks: While they last
